Adding “LGBTQ-friendly” and “Transgender Safe Space” attributes on Google My Business

There’s little that compares to the feeling of walking into a place and being immediately comfortable—your shoulders loosen, your breathing slows, you physically relax, knowing you can be yourself. Finding those spaces has often been hard for the LGBTQ+ community. We want to help celebrate those spaces of belonging and make them easier to find.

One way to do this is with small businesses, which are an important part of any community. Business owners can mark their businesses as “LGBTQ-friendly” and as a “Transgender Safe Space” on their Google listing to let customers know they’re always welcome. These attributes appear on a business’ Google listing on Maps and Search. For example, Corey Miller, the owner of Corey’s Bakery & Catering in Palm Harbor, FL, has added the LGBTQ-friendly attribute to his listing on Google to “let it be known that all are welcome without any questions.” He explains, “People feel welcome without a need to second-guess being treated equally.”

Your business can join the more than 190,000 businesses globally that have already enabled the “LGBTQ-friendly” and “Transgender Safe Space” attribute. Follow these simple steps to help your potential customers know they’re welcome:

1. Log in to your Google My Business account. On your Google My Business dashboard, access the Info tab.

2. Click on the Attributes section of the listing editor.

3. Search for attributes such as “Transgender Safe Space” and/or “LGBTQ-friendly,” click on the relevant tag below, and then click “APPLY.”

4. Your business should now be listed with the relevant attribute(s).

Please note that edits may be reviewed for quality and can take up to three days to be published.

For additional questions on attributes and editing your business information on your Google listing, please visit the Google My Business Help Center.