https://blog.google/innovation-and-ai/technology/ads/Adsen-usWed, 12 Nov 2025 17:00:00 +0000https://blog.google/innovation-and-ai/technology/ads/static/blogv2/images/google.pnghttps://blog.google/innovation-and-ai/technology/ads/https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/The new Ads Advisor and Analytics Advisor UIs<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Social_share__Advisor_Zr9LxYM.max-600x600.format-webp.webp">An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.Wed, 12 Nov 2025 17:00:00 +0000https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/Google AdsAnalyticsAds (DEPRECATED)articleAn overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.Googlehttps://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/Dan Taylorhttps://blog.google/innovation-and-ai/technology/ads/personalized-advertising-for-european-businesses/An illustrated triptych showing a female hairdresser with a client, a shop assistant packing up boxes and a man using a drill in a workshop.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Header_new.max-600x600.format-webp.webp">A new report highlights the critical role personalized digital advertising plays in driving economic growth & competitiveness.Thu, 20 Mar 2025 06:00:00 +0000https://blog.google/innovation-and-ai/technology/ads/personalized-advertising-for-european-businesses/Ads (DEPRECATED)Google in EuropearticleA new report highlights the critical role personalized digital advertising plays in driving economic growth & competitiveness.Googlehttps://blog.google/innovation-and-ai/technology/ads/personalized-advertising-for-european-businesses/Debbie WeinsteinGoogle EMEAhttps://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/Photo of Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce standing in the lobby of Google’s Bay View campus.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Vidhya_Edited_26-post_copy.max-600x600.format-webp.webp">How AI is transforming ads and shopping experiences to help people discover and connect with businesses.Mon, 03 Mar 2025 14:00:00 +0000https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/Google AdsAds (DEPRECATED)articleHow AI is transforming ads and shopping experiences to help people discover and connect with businesses.Googlehttps://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/Vidhya SrinivasanAds & Commercehttps://blog.google/products/ads-commerce/boosting-your-reach-and-performance-with-google-display-ads/A phone showing the Google search bar and the text ‘Family friendly holidays’. In front of the phone, a magnified Display Ad is shown, with an image of a beach and the brand name ‘Flightbulb’. The sub-header of the ad shows ‘Time to plan your next adventu<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GDA_-_Header_Banner_-_2096x1182.max-600x600.format-webp_7Nl8KPE.webp">See what's new for Google Display Ads to boost performance, generate quality creative, and enhance brand safety and standards.Fri, 28 Feb 2025 17:00:00 +0000https://blog.google/products/ads-commerce/boosting-your-reach-and-performance-with-google-display-ads/Google AdsAds (DEPRECATED)articleSee what's new for Google Display Ads to boost performance, generate quality creative, and enhance brand safety and standards.Googlehttps://blog.google/products/ads-commerce/boosting-your-reach-and-performance-with-google-display-ads/Sue LaiProduct Managementhttps://blog.google/products/ads-commerce/new-demand-gen-features-2025/An image showing various examples of Demand Gen ads in different formats and screens.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Demand_Gen_-_Static_banner-27_J.max-600x600.format-webp.webp">New features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces.Thu, 30 Jan 2025 15:00:00 +0000https://blog.google/products/ads-commerce/new-demand-gen-features-2025/AI ProductsGoogle AdsAds (DEPRECATED)articleNew features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces.Googlehttps://blog.google/products/ads-commerce/new-demand-gen-features-2025/Nicky RettkeYouTube Adshttps://blog.google/products/ads-commerce/new-performance-max-features-2025/Rotating circle animation, with icons of Performance Max channels circling text that highlights the new reporting and control features<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Performance-Max_Demand-Gen_4_1_.max-600x600.format-webp.webp">New improvements to reporting, controls and creative capabilities are coming to Performance Max.Thu, 23 Jan 2025 16:00:00 +0000https://blog.google/products/ads-commerce/new-performance-max-features-2025/AI ProductsGoogle AdsAds (DEPRECATED)articleNew improvements to reporting, controls and creative capabilities are coming to Performance Max.Googlehttps://blog.google/products/ads-commerce/new-performance-max-features-2025/Tal Akabashttps://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/A graphic showcasing how advertisers can drive performance with multi-format storytelling across Google and YouTube’s visually immersive surfaces.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Anno.max-600x600.format-webp.webp">Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.Wed, 04 Sep 2024 13:00:00 +0000https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/AI ProductsGoogle AdsYouTubeAds (DEPRECATED)articleLearn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.Googlehttps://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/Michael LevinsonLocal and Vertical Adshttps://blog.google/products/ads-commerce/creative-reporting-and-genai-tools/Animation depicting an image of a cat being generated, with edits being made including adding an object.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_Image_Frame_2.max-600x600.format-webp.webp">We’re adding conversions to Performance Max asset reporting, improving image editing, expanding asset generation to new campaigns and more.Tue, 30 Jul 2024 16:00:00 +0000https://blog.google/products/ads-commerce/creative-reporting-and-genai-tools/AI ProductsGoogle AdsAds (DEPRECATED)articleWe’re adding conversions to Performance Max asset reporting, improving image editing, expanding asset generation to new campaigns and more.Googlehttps://blog.google/products/ads-commerce/creative-reporting-and-genai-tools/Pallavi Nareshhttps://blog.google/company-news/outreach-and-initiatives/grow-with-google/google-gemini-ai-entrepreneur-business-growth/Video of a small business owner describing her personal and business story, and how she is using emerging technologies, like generative AI, to support her business.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GWG_PradosBeauty_HEROThumbnail_.max-600x600.format-webp.webp">For National Small Business Week, we’re spotlighting Prados Beauty founder and CEO Cece Meadows.Mon, 29 Apr 2024 14:00:00 +0000https://blog.google/company-news/outreach-and-initiatives/grow-with-google/google-gemini-ai-entrepreneur-business-growth/AI ProductsAds (DEPRECATED)Gemini AppSmall BusinessGrow with GooglearticleFor National Small Business Week, we’re spotlighting Prados Beauty founder and CEO Cece Meadows.Googlehttps://blog.google/company-news/outreach-and-initiatives/grow-with-google/google-gemini-ai-entrepreneur-business-growth/Lucy PintoGrow with Googlehttps://blog.google/products/ads-commerce/enhance-visual-storytelling-in-demand-gen-with-generative-ai/An image that shows how generative assets may look across Google and YouTube’s immersive surfaces.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/heroimage_zLirWhS.max-600x600.format-webp.webp">New generative image tools are coming to Demand Gen to help you create a variety of high-quality, stunning image assets with ease.Tue, 16 Apr 2024 13:00:00 +0000https://blog.google/products/ads-commerce/enhance-visual-storytelling-in-demand-gen-with-generative-ai/AI ProductsGoogle AdsYouTubeAds (DEPRECATED)articleNew generative image tools are coming to Demand Gen to help you create a variety of high-quality, stunning image assets with ease.Googlehttps://blog.google/products/ads-commerce/enhance-visual-storytelling-in-demand-gen-with-generative-ai/Michael LevinsonLocal and Vertical Adshttps://blog.google/products/ads-commerce/gemini-models-are-coming-to-performance-max/Text prompt is used to generate a long headline for a florist business, which is then paired with an image to create an ad.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/022422_PMAX_Header_04_txoRF03.gif">New improvements and AI-powered features are coming to Performance Max, including Gemini models for text generation.Thu, 22 Feb 2024 17:00:00 +0000https://blog.google/products/ads-commerce/gemini-models-are-coming-to-performance-max/AI ProductsGoogle AdsGemini FeaturesAds (DEPRECATED)articleNew improvements and AI-powered features are coming to Performance Max, including Gemini models for text generation.Googlehttps://blog.google/products/ads-commerce/gemini-models-are-coming-to-performance-max/Pallavi Nareshhttps://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/A graphic illustrating the multi-format nature of creator content in today’s media landscape.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02971641_Google_Demand_Gen_Blo.max-600x600.format-webp.webp">Learn how Demand Gen campaigns can help you drive better results across YouTube and Google. See new case studies, videos, tips, and more.Tue, 10 Oct 2023 10:00:00 +0000https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/AI ProductsGoogle AdsAds (DEPRECATED)articleLearn how Demand Gen campaigns can help you drive better results across YouTube and Google. See new case studies, videos, tips, and more.Googlehttps://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/Vidhya Srinivasanhttps://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/Illustration of consumer behaviors across devices and screens.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/edited2-VVC__Demand_Gen_Launch_.max-600x600.format-webp.webp">Google and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand.Wed, 14 Jun 2023 04:00:00 +0000https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/AI ProductsGoogle AdsYouTubeAds (DEPRECATED)articleGoogle and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand.Googlehttps://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/Vidhya Srinivasanhttps://blog.google/products-and-platforms/products/search/generative-ai-search/Several images of the Search Generative Experience surrounding the product logo<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Search_Anchor_hero.max-600x600.format-webp.webp">We’re starting with an experiment in Search Labs called SGE, Search Generative Experience, which uses generative AI.Wed, 10 May 2023 17:45:00 +0000https://blog.google/products-and-platforms/products/search/generative-ai-search/SearchShoppingAds (DEPRECATED)AI ProductsarticleWe’re starting with an experiment in Search Labs called SGE, Search Generative Experience, which uses generative AI.Googlehttps://blog.google/products-and-platforms/products/search/generative-ai-search/Elizabeth ReidSearchhttps://blog.google/products/ads-commerce/reach-gen-z-audiences-where-they-are-on-youtube-with-new-music-ad-solutions/Animation of a person scrolling through Shorts with their headphones in, listening to music while they work, and dancing along to a concert on CTV<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02877828_YT_Blog_post_Header_I.max-600x600.format-webp_VWSOHbI.webp">Reach Gen Z audiences across devices and formats with new music ad solutions.Wed, 26 Apr 2023 16:00:00 +0000https://blog.google/products/ads-commerce/reach-gen-z-audiences-where-they-are-on-youtube-with-new-music-ad-solutions/Google AdsYouTubeAds (DEPRECATED)articleReach Gen Z audiences across devices and formats with new music ad solutions.Googlehttps://blog.google/products/ads-commerce/reach-gen-z-audiences-where-they-are-on-youtube-with-new-music-ad-solutions/Nicky RettkeYouTube Adshttps://blog.google/products/ads-commerce/its-time-to-register-for-google-marketing-live-may-23-2023/TBD<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GML_Blog_Header_2096x1182_B.max-600x600.format-webp.webp">Registration for Google Marketing Live is now open. Get a front row seat on Tuesday, May 23, at 9 a.m. PT.Thu, 13 Apr 2023 13:00:00 +0000https://blog.google/products/ads-commerce/its-time-to-register-for-google-marketing-live-may-23-2023/Google AdsAds (DEPRECATED)articleRegistration for Google Marketing Live is now open. Get a front row seat on Tuesday, May 23, at 9 a.m. PT.Googlehttps://blog.google/products/ads-commerce/its-time-to-register-for-google-marketing-live-may-23-2023/The Google Marketing Live teamhttps://blog.google/innovation-and-ai/technology/ads/katie-couric-future-ready-youtube-google/Two people, Katie Couric and James Manyika, sit opposite one another in casual armchairs. A text overlay reading “Future Ready by Think with Google” is centered between them.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/KC_Future_Ready_Thumb_2096x1182.max-600x600.format-webp.webp">Katie Couric hosts Future Ready by Think with Google, a new interview series featuring experts in AI, cybersecurity and psychology.Thu, 30 Mar 2023 14:00:00 +0000https://blog.google/innovation-and-ai/technology/ads/katie-couric-future-ready-youtube-google/Digital Wellbeing [DEPRECATED]AI ProductsSafety & SecurityAds (DEPRECATED)articleKatie Couric hosts Future Ready by Think with Google, a new interview series featuring experts in AI, cybersecurity and psychology.Googlehttps://blog.google/innovation-and-ai/technology/ads/katie-couric-future-ready-youtube-google/Natalie ZmudaThink with Googlehttps://blog.google/innovation-and-ai/technology/ads/tips-to-continue-having-a-safe-and-positive-experience-with-ads/We know that online scams are a growing concern for people everywhere. Some have experienced scams via phone calls, social media sites and even in text messages. Bad act…Thu, 30 Mar 2023 12:00:00 +0000https://blog.google/innovation-and-ai/technology/ads/tips-to-continue-having-a-safe-and-positive-experience-with-ads/Safety & SecurityAds (DEPRECATED)articleGooglehttps://blog.google/innovation-and-ai/technology/ads/tips-to-continue-having-a-safe-and-positive-experience-with-ads/Alejandro Borgiahttps://blog.google/innovation-and-ai/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/Today, we’re announcing the Ads Transparency Center to help you quickly and easily learn more about the ads you see on Search, YouTube and DisplayWed, 29 Mar 2023 12:00:00 +0000https://blog.google/innovation-and-ai/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/Ads (DEPRECATED)articleGooglehttps://blog.google/innovation-and-ai/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/Alejandro Borgiahttps://blog.google/products/ads-commerce/performance-max-travel-goals/Illustrated gif of a Google search for “Hotels near me” appears above a woman looking at her phone. Panels showing Google products like Google Maps, YouTube and Gmail appear around the search bar.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02854398_Google_Travel_Pmax_Blog_Social_Media_Assets_Feb23__-_Hero_Image_.gif">Performance Max for travel goals can help hotels stand out to travelers in the important moments they’re planning trips.Tue, 07 Mar 2023 14:00:00 +0000https://blog.google/products/ads-commerce/performance-max-travel-goals/TravelGoogle AdsAds (DEPRECATED)articlePerformance Max for travel goals can help hotels stand out to travelers in the important moments they’re planning trips.Googlehttps://blog.google/products/ads-commerce/performance-max-travel-goals/Michael Trauttmansdorff