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Mideast & North Africa


Google launches digital marketing program for MENA startups

A group of people stand in front of a wall with the Google logo behind them

We’re very excited about launching our exclusive digital-marketing-first program, Startup Expedition, to help rising startups in their growth stage benefit from available marketing tools and techniques to scale their businesses and expand successfully. We completed the first phase of this 6-month program in MENA, joined by 13 startups from the UAE, Saudi Arabia and Egypt that represent FinTech, Retail, HealthTech and FoodTech.

Startups were exclusively selected and invited to join the program based on their growth plans as well as their commitment to experimenting and achieving results during and after the program. The first phase of the program included a series of workshops presented by 14 experts at Google, covering key areas in digital marketing such as generating leads and driving sales on YouTube and Search, creative best practices, measurement, product, amongst others. The startups also participated in 1:1 conversations with teams at Google to help address businesses challenges and find sustainable marketing solutions to fuel their growth. 

The selected startups are BitOasis (UAE), Breadfast (Egypt), CoinMENA (UAE), Eyewa (UAE), Homzmart (Egypt), Jahez (Saudi Arabia), Nana (Saudi Arabia), Okadoc (UAE), Rain (UAE), Sarwa (UAE), Syarah (Saudi Arabia), Tamara (Saudi Arabia/ UAE) and Thndr (Egypt).

Startup Expedition is a series of many upcoming digital marketing initiatives at Google, aimed at supporting the most promising startups in the region through tailored programs. We will share more details about the program’s schedule and how to express interest will be shared later this year. If you have any further questions, please email us on