2019 Google Ad Manager Recap

Celebrated our partners' successes

Success stories showed the amazing work of our global partners. Check out these stories to learn how partners like...

• India’s SonyLIV used Ad Manager to grow OTT ad impressions by 5x. 

• Argentine news outlet Clarín delivered high-impact, custom ad formats programmatically. 

• DAZN grew programmatic video revenue by over 150% using Exchange Bidding.

See more success stories from 2019 here.

Launched new product solutions

In an effort to help publishers grow and simplify their advertising business, we developed several new features and updated existing ones: 
 

• Simplified how partners manage advertising revenue and increased transparency for everyone in the ecosystem by moving Ad Manager to a first price auction.
• Helped TV partners transition to digital advertising by launching new features like inventory sharing, ad break templates, TV forecasting, and real-time reporting for live and on-demand content. See our comprehensive product guide detailing all the ways Ad Manager can help programmers manage their digital ads businesses.
• Released Programmatic Guaranteed with custom creatives. Looking to get started with this direct deal type? Start here. Then move to this Think with Google article detailing how to get the most out of your programmatic reservations.

Shared actionable insights

Helped partners demystify large challenges and act on opportunities by delivering insights and research across several critical business areas.
 

• In partnership with Deloitte and the Google News Initiative, we published a global report to help publishers responsibly analyze and activate their data to improve user engagement, increase direct-paying relationships with readers, and drive revenue from advertising. 

• Produced our first-ever advanced TV inventory report that analyzed how TV broadcasters around the globe are selling their inventory across digital channels. The report also explores which signals will play the largest role in driving demand and pricing as TV inventory shifts towards programmatic.  

• To ensure our partners are making top dollar for their premium video inventory, we uncovered the role viewability plays on the value of video inventory in our video viewability best practices guide and 3 P’s of video viewability article. 

Explore all Ad Manager guides and reports here.

Encouraged a safe and healthy ads ecosystem

This year we took steps to ensure that our platform and policies are meeting users, publishers, and advertisers evolving expectations.

• In August, we began blocking ads served to unauthorized app inventory in both AdMob and Ad Manager using the App-ads.txt standard released by the IAB Tech Lab. 

• Released a series of blogs covering how we’re working to ensure transparency, choice and control in digital advertising, develop a privacy-safe approach to manage ad frequency, and taking additional steps to safeguard user privacy. 

• Shared three things publishers need to know to ensure their ads are compliant with the Better Ads Standard based on the extensive research of the Coalition for Better Ads.

Published materials to help you learn and do more

Throughout the year we also developed a suite of feature briefs that detail many of the capabilities and benefits that the Ad Manager platform delivers for partners. Published dozens of articles and blogs highlighting news and announcements about new product developments, events and partnerships. And added new articles to the monetization section on Think With Google.