Go local to go global

Making your app and store listing available in the right local languages could improve your app’s discoverability and lead to further download growth. Get your app ready for worldwide users with these simple steps.

Decide where to focus

Check where your traffic is coming from in AdMob geography reporting. If you have users from the top 5 markets downloading apps, you could also focus there.

Go local to go global

Translate those text strings 

Translation doesn’t need to break the bank. Get your text strings localized with one of these easy options: 

  • Free
Google Translate: For simple words or phrases, Google Translate is a quick and free option. Affordable

  • Affordable

Google App Translation Service: Purchase professional translations through Google Play’s Developer Console. 

Of course, you can always find your own translation vendor, or see more options in this guide

Consider the culture 

Considering cultural contexts is important when fully localizing your app. Start with your title, description and icon, then test what works best for your users.

Go local to go global

How to localize

  1. Title Make sure your app title fits the local market. Keep your title focused: it should be unique and accessible, avoid common terms, and reinforce what your app is about.
  2. Description Descriptions should be short and sweet, with the first sentence summing up what your app does and what users will get from it.
  3. Icon Take a look at different examples in each market you want to target. Users in Asia tend to prefer the cute and the colorful, while for US and European users, keep icons simple and focus on one or two features. 
To learn more about app localization, visit Localization Checklists on the Google Developer website. You can find more tips to grow and retain your users by reading App Best Practices series. 

Good luck! Bonne chance ! ご幸運を祈ります! 행운을 빌어요 ¡Buena suerte! Удачи! Boa Sorte!