Google I/O 2016 is less than a week away (May 18-20th), and we’ll be there. Google I/O is for developers — the creative coders who are building what’s next. This year they’ll be dozens of talks discussing important topics that matter to you like, design & development, monetizing and growing your business, and the latest in tech, mobile, and more.
Here are some of the key sessions we’d suggest you check out at I/O 2016:
Wednesday, May 18th
Join us to learn about product and platform innovation at Google, starting with a live kickoff from Google CEO Sundar Pichai.
The average smartphone user taps and swipes their way through 1GB of data each month. But how can you turn user behavior into meaningful insights that help you build a brilliant app? The answer is app analytics! In this session we'll explore the key metrics you need to know through the app lifecycle using real examples. From first release to a thriving user base, we'll show you how to detect user delight, user dissatisfaction and how to grow your app into a successful business.
Friday, May 20th
Find 'Em, Keep 'Em: How Ads Get You the Best App Users: 11:00 AM PST
Attracting valuable users is crucial for long-term app success. You want users who will stick around for longer than one session, earn you revenue and spread the word to their friends. Google's machine learning is helping the most successful apps find the right users with ads, and retain them. Getting started with Google ads is simple, yet unlocks a huge range of ad formats that promote your app to billions of users. In this session, master when and how to run ad campaigns, while minimizing costs.
Got a great app and want more users? Having a user acquisition strategy is crucial to global app domination, but it doesn't have to be a leap in the dark! This talk shines a light on how you can run both organic and paid app install campaigns to deliver real results in a cost-effective way -- and how analytics ties it all together. You'll learn how to track user acquisition performance, understand the right metrics to compare ad networks and see why lifetime value really matters.
If you're going to I/O and want to learn the latest about AdMob check out these sessions – "Earn more revenue from the AdMob platform" at 9:00 AM PST and "Create a great user experience with native ads" at 10:00 AM PST both at Stage 6 | Virgo. These sessions won’t be livestreamed, but we’ll post the recorded video on our blog post afterwards.
Even if you can’t attend this year and want to learn about what's happening at #io16 as it happens, we've got you covered! We’ll be live tweeting and sharing posts from the event on our Twitter and LinkedIn channels, using the hashtags #io16. We hope to see you there!