Several months after the app was released, Noone looked for ways to monetize his popular app. He decided to implement banners, but didn’t see great results at first due to poor ad placements.
Noone then decided to move the banner ad to the homepage and saw his revenue skyrocket about 10X. Afterwards, Noone decided to add interstitials, which helped him triple his revenue overnight. He believed that it was important not to overwhelm users with ads. Instead of showing interstitials in every session, he randomly triggered the loading, which meant fewer ads for the users.
Over the years, Noone’s dedication to creating a positive user experience helped Indian Railway Train Status achieve over 5M downloads.