When was the last time you updated your app? According to a VentureBeat study, 60% of apps are never updated after release1. Plus 4 in 5 app users prefer updates at least weekly or monthly2. A new, improved version of your app could re-engage inactive users and reignite your app’s success.
App Update Checklist
- Read your app reviews
- Ask your users for feature ideas
- Understand where users are dropping off or exiting your app
- Identify technical errors in your app
You can find more tips to grow and retain your users by reading App Best Practices series.
1 Source: Mobile User Acquisition: How the most successful developers get better users for less money, VentureBeat, 2014 2 Source: AdMob & Parks Associates Research, 2014