Google AdMob

New ways to unlock revenue with first-party data

Thu, 16 May 2024 15:00:00 +0000

Google AdMob announces a new suite of products that enable app publishers to build trust with users and boost revenue potential with first-party data.

4 updates from the 2024 Google for Games Developer Summit

Tue, 12 Mar 2024 16:00:00 +0000

These new tools help developers build immersive and engaging games that players love.

Power the next wave of games growth with ads innovation

Tue, 12 Mar 2024 16:00:00 +0000

New product announcements from Google Ads and AdMob at the 2024 Google for Games Developer Summit for mobile game developers.

More flexibility to help publishers to optimize app revenue

Wed, 19 Apr 2023 17:00:00 +0000

Updated guidance for publishers looking to experiment with monetization strategies

4 strategies to drive durable app growth in 2023

Thu, 19 Jan 2023 08:00:00 +0000

4 strategies to help app developers and publishers to drive durable business growth in 2023.

4 ways to set your app business up for success in 2022

Tue, 04 Jan 2022 10:00:00 +0000

Top monetization strategies to help app developers drive business growth in 2022.

New ways to grow your games business sustainably

Mon, 12 Jul 2021 16:30:00 +0000

New solutions from Google Ads to help game developers drive sustainable growth.

Join us for Google for Games Developer Summit 2021

Mon, 24 May 2021 16:00:00 +0000

Announcing Google for Games Developer Summit 2021, an online event to help game developers grow your business.

Advancing mobile app inventory quality with app reviews

Mon, 05 Apr 2021 17:00:00 +0000

To help create a clean and safe ads ecosystem for both developers and advertisers, we’re introducing a new app review process across AdMob and Ad Manager. The process wi…

Earn more this holiday season with engaging ad formats

Thu, 19 Nov 2020 18:00:00 +0000

The holiday season presents a great opportunity for app publishers to earn more from rising CPMs. This year, as consumers continue to spend more time in apps, it’s even …

Grow your games business with new ads solutions

Wed, 05 Aug 2020 02:30:00 +0000

Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at hom…

Best practices to optimize AdMob demand to earn more

Fri, 24 Jul 2020 16:00:00 +0000

A top request we get from app publishers is to provide guidance on how to achieve the optimal mediation setup to maximize ads revenue. This can be a daunting task as it …

How app developers can optimize ads revenue during COVID-19

Fri, 15 May 2020 16:00:00 +0000

People are turning to apps to stay informed, inspired and entertained while spending time at home. For example, searches for "meditation apps" have grown globa…

Grow your games business with a player-first approach

Mon, 23 Mar 2020 15:30:00 +0000

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that th…

Join us for the digital Google for Games Developer Summit

Tue, 10 Mar 2020 16:00:00 +0000

Last month, Game Developers Conference (GDC) organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the…

Protecting the mobile app ecosystem

Thu, 20 Feb 2020 16:00:00 +0000

Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the lives of billions — and are often funded b…

Iterate your way to success with A/B testing

Tue, 21 Jan 2020 14:00:00 +0000

In this article, we'd like to go over a few examples of A/B tests you can implement to get you started.

Top 3 misconceptions about mobile ads

Fri, 06 Dec 2019 13:00:00 +0000

We address some of the more common misconceptions we’ve heard about mobile ads to help app publishers uncover opportunities to increase their revenue.

Upgrade your banner ads with new adaptive anchor banners

Mon, 21 Oct 2019 13:00:00 +0000

Adaptive anchor banners are a great option for AdMob publishers who want the simplest solution to getting the best banner ad returned across any device.

AdMob’s new reporting delivers better insights

Tue, 17 Sep 2019 13:00:00 +0000

At AdMob, we’ve recently released some updates to our reporting so that you can gain more actionable insights about your app users.