SDK-less Mediation: An easier way to mediate

Publishers have long used mediation to maximize revenue by showing ads sourced from diverse ad networks. However adding new networks required integrating and testing new SDKs - which often led to wasted development resources, app updates, bugs and bloated code. With SDK-less mediation it is now possible to simply add new networks server side without updating their apps.

Today, we’re excited to announce that we’re adding SDK-less mediation to the AdMob and DoubleClick for Publishers platforms. SDK-less mediation is a feature that lets developers add new ad networks without having to integrate additional SDKs or adapters. This is great for developers who are concerned with SDK size or who simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, developers can conveniently add new ad networks to their mediation stack.

"AdMob SDK-less allows us to test new networks without updating binaries. It means we can get more expensive traffic from new networks and increase our overall eCPM (and overall income) just by adding new networks and finding most optimal mediation settings (and all these don't require any programming!)." - Victor Negrutsa, CEO, 1C Wireless

As with AdMob’s existing SDK-based mediation, SDK-less mediation will support all existing mediation features including ad network optimization, Live CPM, and country-specific CPM values. Developers using SDK-less will still be able to leverage SDK-based integrations and the two can be combined in the same mediation waterfall. SDK-less networks will have the ‘SDK-less’ suffix on the AdMob interface.

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To launch SDK-less, we’re happy to announce our first round of partners: Aarki, Drawbridge, MdotM and Smaato with more coming in the near future.

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For more information on technical integration for SDK-less mediation check out our help center. Not mediating yet? It’s easy to set up and takes very little time to manage. With AdMob, you can focus on building great apps while we do the hard work for you. Here’s how you can get started. For more about AdMob Mediation, visit our help center, and to stay connected on all things AdMob, follow our Twitter.