<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Google Marketing Platform</title><link>https://blog.google/products/marketingplatform/360/</link><description>Google Marketing Platform</description><atom:link href="https://blog.google/products/marketingplatform/360/rss/" rel="self"/><language>en-us</language><lastBuildDate>Tue, 24 Mar 2026 13:00:00 +0000</lastBuildDate><image><url>https://blog.google/products/marketingplatform/360/static/blogv2/images/google.png</url><title>Google Marketing Platform</title><link>https://blog.google/products/marketingplatform/360/</link></image><item><title>Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube</title><link>https://blog.google/products/marketingplatform/360/googles-commerce-media-suite-where-retailer-insights-meet-the-power-of-youtube/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_CMN_Banner_static_v2.max-600x600.format-webp.webp" width="540"/><media:description>A video of Display &amp; Video 360, YouTube, and Kroger Precision Marketing logos moving alongside icons representing audiences and measurement.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_CMN_Banner_static_v2.max-600x600.format-webp.webp"&gt;Supercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.</description><pubDate>Tue, 24 Mar 2026 13:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/googles-commerce-media-suite-where-retailer-insights-meet-the-power-of-youtube/</guid><category>Google Marketing Platform</category><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube</title><description>Supercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/googles-commerce-media-suite-where-retailer-insights-meet-the-power-of-youtube/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>Google NewFront 2026: introducing the Gemini advantage</title><link>https://blog.google/products/marketingplatform/360/gemini-models-advantage-google-marketing-platform/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/BLOG_1920x1080px.max-600x600.format-webp.webp" width="540"/><media:description>An image reading 'The Gemini advantage in Google Marketing Platform'</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/BLOG_1920x1080px.max-600x600.format-webp.webp"&gt;An overview of how Gemini models bring unmatched value to Google Marketing Platform.</description><pubDate>Mon, 23 Mar 2026 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/gemini-models-advantage-google-marketing-platform/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Google NewFront 2026: introducing the Gemini advantage</title><description>An overview of how Gemini models bring unmatched value to Google Marketing Platform.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/gemini-models-advantage-google-marketing-platform/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Bill Reardon</name><title>General Manager</title><department>Enterprise Platforms</department><company/></author></item><item><title>This March 23, we’ll be introducing the Gemini advantage in Google Marketing Platform.</title><link>https://blog.google/products/marketingplatform/360/gemini-advantage-google-newfront/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/BLOG_1920x1080px.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/BLOG_1920x1080px.max-600x600.format-webp.webp"&gt;A look ahead at Google Newfront 2026, and how Gemini models bring more value for programmatic advertisers and biddable tools.</description><pubDate>Thu, 26 Feb 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/gemini-advantage-google-newfront/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>This March 23, we’ll be introducing the Gemini advantage in Google Marketing Platform.</title><description/><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/gemini-advantage-google-newfront/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Bill Reardon</name><title>General Manager</title><department>Enterprise Platforms</department><company/></author></item><item><title>New retailers are joining Google’s Commerce Media Suite.</title><link>https://blog.google/products/marketingplatform/360/new-retailers-are-joining-googles-commerce-media-suite/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-GMP-dv360-blog-carousel-.max-600x600.format-webp_i0lOK2b.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-GMP-dv360-blog-carousel-.max-600x600.format-webp_i0lOK2b.webp"&gt;Best Buy and Shipt are now sharing commerce audiences with Google’s Commerce Media Suite.</description><pubDate>Tue, 20 Jan 2026 14:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/new-retailers-are-joining-googles-commerce-media-suite/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>New retailers are joining Google’s Commerce Media Suite.</title><description/><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/new-retailers-are-joining-googles-commerce-media-suite/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>New biddable capabilities for live sports with Display &amp; Video 360</title><link>https://blog.google/products/marketingplatform/360/new-biddable-capabilities-for-live-sports-with-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_NBCU_Winter_Olympics_thu.max-600x600.format-webp_xbNKNzh.webp" width="540"/><media:description>Google Display &amp; Video 360 logo and NBCU Winter Olympics logo</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_NBCU_Winter_Olympics_thu.max-600x600.format-webp_xbNKNzh.webp"&gt;A look at the latest features to help brands connect with customers in a busy year for live sports.</description><pubDate>Mon, 12 Jan 2026 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/new-biddable-capabilities-for-live-sports-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>New biddable capabilities for live sports with Display &amp; Video 360</title><description>A look at the latest features to help brands connect with customers in a busy year for live sports.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/new-biddable-capabilities-for-live-sports-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Americas Google Marketing Platform</title><department/><company/></author></item><item><title>We're sharing 3 tips for holiday success with Google's Commerce Media Suite.</title><link>https://blog.google/products/marketingplatform/360/3-tips-google-commerce-media-suite/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Carousel_Image_1.max-600x600.format-webp.webp" width="540"/><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Carousel_Image_1.max-600x600.format-webp.webp"&gt;Maximize holiday success with Commerce Media Suite. Fuel AI, own the shelf, and measure SKU-level ROI.</description><pubDate>Thu, 06 Nov 2025 14:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/3-tips-google-commerce-media-suite/</guid><category>Google Marketing Platform</category><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>We're sharing 3 tips for holiday success with Google's Commerce Media Suite.</title><description/><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/3-tips-google-commerce-media-suite/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Shreya Mathur</name><title>Group Product Manager, Retail Media Solutions</title><department/><company/></author></item><item><title>We’re bringing Google’s Commerce Media suite to brands and retailers.</title><link>https://blog.google/products/ads-commerce/were-bringing-googles-commerce-media-suite-to-brands-and-retailers/</link><description>Google's Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…</description><pubDate>Wed, 18 Jun 2025 13:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/were-bringing-googles-commerce-media-suite-to-brands-and-retailers/</guid><category>Google Ads</category><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>We’re bringing Google’s Commerce Media suite to brands and retailers.</title><description/><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/were-bringing-googles-commerce-media-suite-to-brands-and-retailers/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Shreya Mathur</name><title>Group Product Manager, Retail Media Solutions</title><department/><company/></author></item><item><title>Google NewFront: Rethink CTV beyond streaming with Display &amp; Video 360</title><link>https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/gnf_landing.gif" width="540"/><media:description>Google NewFront image with concentric circles of color</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/gnf_landing.gif"&gt;Google NewFront updates to Display &amp; Video 360: Harness new inventory and commerce partners and make Google AI work for you.</description><pubDate>Mon, 05 May 2025 15:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Google NewFront: Rethink CTV beyond streaming with Display &amp; Video 360</title><description>Google NewFront updates to Display &amp; Video 360: Harness new inventory and commerce partners and make Google AI work for you.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/google-newfront-rethink-ctv-beyond-streaming-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Americas Google Marketing Platform</title><department/><company/></author></item><item><title>Campaign Manager 360 expands partnerships</title><link>https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173675_Google_CM360_Blog_Pos.max-600x600.format-webp_BMvW9U8.webp" width="540"/><media:description>Campaign Manager 360 logo sits inside a square, with multiple lines around it, showing connectivity</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173675_Google_CM360_Blog_Pos.max-600x600.format-webp_BMvW9U8.webp"&gt;Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.</description><pubDate>Fri, 07 Feb 2025 17:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Campaign Manager 360 expands partnerships</title><description>Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Data, Measurement and Google Marketing Platform</title><department/><company/></author></item><item><title>Meridian is now available to everyone</title><link>https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Meridian_MMM-Blog_header-22_Jan.max-600x600.format-webp.webp" width="540"/><media:description>Meridian logo in a blue circle background surrounded by grey dotted line circles with icons representing consumer journey, revenue, a shopping bag, display ads, online video, a price tag, bar charts, a magnifying lens, mobile phone and a TV</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Meridian_MMM-Blog_header-22_Jan.max-600x600.format-webp.webp"&gt;Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.</description><pubDate>Wed, 29 Jan 2025 14:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/</guid><category>Google Ads</category><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Meridian is now available to everyone</title><description>Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.</description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Harikesh Nair</name><title>Senior Director</title><department>Data Science &amp; Engineering</department><company/></author></item><item><title>Display &amp; Video 360: the demand side platform for a connected internet</title><link>https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360_Blog_Header_16x9.max-600x600.format-webp.webp" width="540"/><media:description>Ad appears with bubbled icons coming from behind with a green ring representing various signals and Google AI working together.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360_Blog_Header_16x9.max-600x600.format-webp.webp"&gt;Display &amp; Video 360's AI-powered signals help advertisers connect with their audience across more publishers.</description><pubDate>Tue, 21 Jan 2025 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Display &amp; Video 360: the demand side platform for a connected internet</title><description>Display &amp; Video 360's AI-powered signals help advertisers connect with their audience across more publishers.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephen Yap</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>Search Ads 360 adds support for Microsoft automated bidding</title><link>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp" width="540"/><media:description>The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp"&gt;Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.</description><pubDate>Thu, 22 Aug 2024 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Search Ads 360 adds support for Microsoft automated bidding</title><description>Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephen Yap</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>Display &amp; Video 360 updates from Google NewFront</title><link>https://blog.google/products/marketingplatform/360/newfront-2024/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp" width="540"/><media:description>Google NewFront logo</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp"&gt;Google NewFront updates to Display &amp; Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.</description><pubDate>Mon, 29 Apr 2024 15:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/newfront-2024/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Display &amp; Video 360 updates from Google NewFront</title><description>Google NewFront updates to Display &amp; Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/newfront-2024/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kristen O’Hara</name><title>Vice President, Agency, Platforms &amp; Client Solutions</title><department/><company/></author></item><item><title>Maximize CTV Performance with Display &amp; Video 360 and Disney</title><link>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp" width="540"/><media:description>Computer screen with a play button in the middle, Mickey Mouse ears on top (representing Disney), and TV remote leaning on the screen. The screen is surrounded by a YouTube logo, DV360 logo “Ad” icon, and an arch and three stars above the screen.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp"&gt;Starting in April, Display &amp; Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).</description><pubDate>Wed, 20 Mar 2024 13:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Maximize CTV Performance with Display &amp; Video 360 and Disney</title><description>Starting in April, Display &amp; Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kristen O’Hara</name><title>Vice President, Agency, Platforms &amp; Client Solutions</title><department/><company/></author></item><item><title>Empowering the Retail Media Ecosystem with Search Ads 360</title><link>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp" width="540"/><media:description>A person sits in a yellow chair looking at their phone. A large phone screen display is on the left side of the image, displaying shampoo ads. Heart, magnifying glass, lock, and shield logos are in the background.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp"&gt;We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.</description><pubDate>Mon, 18 Mar 2024 16:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Empowering the Retail Media Ecosystem with Search Ads 360</title><description>We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ewan Fisher</name><title>Product Manager</title><department>SA360</department><company/></author></item><item><title>Scheduling your upgrade to the new Search Ads 360</title><link>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp" width="540"/><media:description>Two marketers evaluating campaign performance in an office.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp"&gt;It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.</description><pubDate>Mon, 17 Apr 2023 14:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Scheduling your upgrade to the new Search Ads 360</title><description>It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Brian Kravitz</name><title>Group Product Manager, Search Ads 360</title><department/><company/></author></item><item><title>Improve how you plan, buy and measure your CTV campaigns</title><link>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp" width="540"/><media:description>An illustration showing four people gathered around the television, cheering on a football game. An advertisement is displayed on the television.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp"&gt;New features in Display &amp; Video 360 to help you plan, buy and measure your CTV campaigns.</description><pubDate>Tue, 14 Feb 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Improve how you plan, buy and measure your CTV campaigns</title><description>New features in Display &amp; Video 360 to help you plan, buy and measure your CTV campaigns.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Nick Bone</name><title>Product Manager, Display &amp; Video 360</title><department/><company/></author></item><item><title>5 tips to power your 2023 marketing strategy</title><link>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp" width="540"/><media:description>Illustration of office supplies including a pen, a chart and a 2023 checklist.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp"&gt;In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.</description><pubDate>Thu, 26 Jan 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>5 tips to power your 2023 marketing strategy</title><description>In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Agency Platforms</title><department/><company/></author></item><item><title>Maximize workflow &amp; budget efficiencies across your media</title><link>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</link><description>In this series of posts, we showcase how marketers can utilize Display &amp;amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.</description><pubDate>Thu, 12 Jan 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Maximize workflow &amp; budget efficiencies across your media</title><description>&lt;p data-block-key="p5b3v"&gt;In this series of posts, we showcase how marketers can utilize Display &amp;amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.&lt;/p&gt;</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Chaoyi Chen</name><title>Global Head of Display &amp; Video Advertiser Platforms</title><department/><company/></author></item><item><title>Reach your audience on connected TVs with Display &amp; Video 360</title><link>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</link><description>Display &amp;amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…</description><pubDate>Thu, 29 Dec 2022 18:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Reach your audience on connected TVs with Display &amp; Video 360</title><description>&lt;p data-block-key="9jexu"&gt;Display &amp;amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a privacy-forward approach.&lt;/p&gt;</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Samantha Kurlander</name><title>Global Product Lead</title><department/><company/></author></item></channel></rss>