How Google supports journalism and the news industry
Google is committed to supporting open access to information. Our products give people choice and help them find more high-quality journalism — from international stories to community reporting — than ever before.
Over the past 20 years, we’ve collaborated closely with the news industry and provided billions of dollars to support the creation of quality journalism in the digital age. Through both our services and our direct funding of news organizations, Google is one of the world’s biggest financial supporters of journalism.
Our commitment to news
Our products are built to provide relevant and useful information for everyone, ensuring that people around the world are able to find quality news. As part of this, we play a constructive role in enabling a sustainable, independent, and diverse news ecosystem.
We've shown that commitment over decades of financial support by providing billions of dollars — sharing revenue with news publishers via our ad network, developing tools, training and funding through programs like the Google News Initiative, and launching Google News Showcase. All of these have led to us paying news organizations significant amounts of money.
These efforts help people get the quality news and information that matters to them and their community.
We deliver significant value and funding to news organizations
Every news organization can choose whether they want to be in Google Search and Google News. Most do because it results in valuable free traffic.
Each month, people click through from Google Search and Google News results to publishers' websites more than 24 billion times. The traffic we send to news sites helps publishers increase their readership, build trust with readers and earn money.
Our advertising technology helps news organizations make money by showing ads on their websites, apps and videos. Every year we pay out billions of dollars directly to the publishing partners in our ad network.
We also pay to license content through Google News Showcase, a new online experience that’s powered by a $1 billion investment in news organizations. More than 700 news publications are part of Google News Showcase, with more to come.
And we’re committed to finding new ways to support the news industry. This includes Subscribe with Google, which we built with news publishers to help them make money from new subscribers, as well the Google News Initiative, through which we provide tools, training and grant funding to help news organizations evolve in the digital age. The Google News Initiative includes a $300 million funding commitment to the future of the news industry.
News, the internet and regulation
Newspaper circulation has been falling for decades. And the internet, while providing cheaper distribution and more potential readers, completely changed the business models of news organizations, with classifieds revenue moving to specialized online classified services and increased competition from a wider range of publications. Technology companies, news organizations and governments need to collaborate to enable a strong future for journalism and quality content that doesn’t disrupt access to the open web.
The internet was built on the ability to link freely between websites, which allows people to easily browse the internet. Changing this would fundamentally break the way the open web works, and how people use Google Search. This is why we and many others are concerned by some proposals that would require news publishers to be paid just for showing links to their sites from a Google search results page.
Facts about Google & news
News websites are in control
Google Search and Google News provide links to useful and relevant news stories to help you find the information you’re looking for about current events.
We don’t make money from Google News
There have been wildly inaccurate assertions about the value of news to Google. News websites are a small slice of the information on the internet. In the past year, news-related queries on Search accounted for under 2% of total queries on Google Search globally.
We pay for content
With Google News Showcase, we have committed $1 billion over the next three years to pay publishers to produce editorially curated content experiences and for limited free user access to paywalled content.
Google generates traffic and revenue for news publishers
Each month, people click through from Google Search and Google News results to publishers' websites more than 24 billion times — that’s over 9,000 clicks per second.
Supporting the future of news
Through the Google News Initiative (GNI), we collaborate with the news industry in creating, testing and implementing new ways to reach readers in the digital age.
By the numbers
Google News Showcase
$1 billion committed to support the news industry and Google News Showcase partnerships
700+ news publications have signed onto News Showcase as of June 2021
Google News Initiative
Through the GNI’s $300 million commitment to the news industry, we've spent $189 million in 118 countries over the past two years, including $40 million for GNI Innovation Challenge and YouTube Innovation Funding programs covering 213 news organizations
Revenue and traffic for publishers
Every year, we pay out billions of dollars directly to the publishing partners in our ad network
Over $100 million in Google marketing investment committed to news organizations globally in 2020
Subscribe with Google has created over 400,000 new, paid subscribers for news partners — 100,000 of those in the last six months
24 billion clicks per month (9,000 clicks per second) from Google Search and Google News results to publishers’ websites — estimated by Deloitte to have a value of between 4-6 Euro cents (5-7 U.S. cents) per click