Game on Canada! YouTube becomes Premier Platform Partner to CFL
Game on Canada!
The dynamic interactions between fans, creators, leagues and athletes can only happen on YouTube. Today we’re excited to announce that we’ll be a Premiere Platform Partner of the CFL in 2027. This means bringing more Canadian football to fans coast to coast. Read more below.
The Canadian Football League (CFL) has signed a series of groundbreaking media agreements that will redefine how fans across Canada and around the world access and experience Canadian football, setting the stage for the league’s next phase of growth.
YOUTUBE | CFL PREMIER PLATFORM PARTNER (CANADA)
- Expanded live and on-demand platform content, including live preseason games (excluding Bell Media and DAZN games), enhanced CFL Combine coverage, an All-Access unscripted series, and a steady pipeline of highlights, interviews, analysis and behind-the-scenes content
- Creator-focused initiatives, including a CFL-YouTube creator sporting event, creator partnerships across CFL markets, and expanded content opportunities for media partners on YouTube
- Partnership to boost the CFL’s presence on the platform, expand live stream content, and increase accessibility to the CFL’s historical game archive
YouTube, the world’s largest video platform, will join forces with the CFL as a Premier Platform Partner beginning in 2027 through an expanded, multi-faceted partnership designed to redefine the fan experience and attract new audiences.
This collaboration connects the CFL’s iconic sporting tradition with YouTube’s future-focused platform, creating new opportunities for content creation, fan engagement and digital innovation. League media partners will also be able to leverage YouTube to highlight their live and on-demand content across their respective YouTube channels.
The CFL will significantly expand the volume, variety and speed of content on its official YouTube channel, including live streams of preseason games not otherwise available on Bell Media or DAZN, enhanced CFL Combine coverage, an All-Access unscripted series, a robust slate of on-demand content, highlights, interviews, analysis, behind-the-scenes storytelling, creator collaborations, and original programming produced exclusively for YouTube.
The partnership will leverage platform tools and resources to increase the league’s digital presence, expand its live streaming library, and give access to the CFL’s historical game archive.
“YouTube is the perfect place for fans, creators, the league and players to come together, said Nicole Bell, Head of YouTube Canada. "Building on the success of our broader football strategy, we are thrilled to support the CFL in expanding their reach and audience, making sure that games, player stories and so much more reach Canadians from coast to coast. This partnership will redefine the fan experience and transform how fans create, consume and interact with CFL content.”
