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Mideast & North Africa

5 tools for businesses this Ramadan

26 Apr, 2021

[[read-time]] min read

Ziad Chehade
Head of Ads Marketing at Google - MENA

For many businesses in the region, Ramadan is busy and often the most important time of the year. Businesses need to adapt to changing consumer behaviours and interests, while ensuring they communicate effectively and proactively. At Google, we want to help businesses reach their customers and their business objectives. Here are 5 Google tools that help businesses make the most of Ramadan.

Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This tool is particularly helpful for businesses to update their Ramadan timings, seasonal special offers, and more. Simply visit business.google.com/add and enter your business information and remember to download the free and easy to use Google My Business app so you can engage with customers on the go, especially if you enable messages

Test My Site

We know that there could be increased traffic to your website during Ramadan and a slow website is bad news for business. This is why Test My Site helps you to easily measure your sites' speed and includes suggestions to improve loading time. The free tool can help you benchmark your site speed against your competitors

Market Finder

Market Finder is a free tool that helps you identify new potential markets, reach new audiences, discover helpful operational information like the right payment and delivery methods and start selling to customers at home and around the world. By using Market Finder, you can explore new trends to help optimize your investment and marketing strategy

Smart Campaigns

With Smart campaigns, you can create ads easily and quickly. All you need to do is write an ad that describes your business,  choose which keyword themes you want to target your ad and set a budget. Then, your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites

Google Trends

Google Trends is a free tool that helps you see what people are searching for on Google and how those searches change over time and by geographic location. Through this website, you can understand the search interest for products and services relevant to your business

We're committed to supporting businesses across the region and we hope that through these easy-to-use tools that your business continues to thrive this Ramadan

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