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Mideast & North Africa


Who are Saudi Arabia’s most influential female YouTube creators?

YouTube female creators in Saudi Arabia have gone from success to success.

Today, online video intelligence company Tubular Labs announced a list ranking the five most influential female creators in the kingdom in the last 90 days. Using the Tubular Influencer Score, Tubular Labs ranked Njoud Al Shammari first, with Asrar Aref second, followed by Amal Elmziryahi, Hessa Al Awad, and Al Juhara Sajer. The TIS takes into account 10 different metrics when generating the rankings such as: the creator’s reach, engagement with viewers and subscribers, and the channel’s activity.

The report speaks to the power of the female creator community in Saudi Arabia, where total watchtime on YouTube grew by 50% between 2014 and 2015. Saudi Arabia also has the highest watch time per capita globally. Also, the majority of creators on Batala, a channel we launched last month dedicated to help people discover the region’s best female YouTubers, are either based in or are from Saudi Arabia.

According to Tubular Labs, online video is more global than ever before, and creators around the world are making content that resonates with their audiences. These top female Saudi creators deliver content that engages their audience, providing both entertainment value and inspiration. Collectively their content has drawn more than 184 Million views all time with an Engagement Rating (ER 30) that is 5x more engaging than average video.

I am happy to see these women’s hard work being recognized by hard data. Each of these creators continue to make high-quality content that is not only useful but is also an expression of their creativity. They are telling their own stories to their audience and the world, and will continue to utilize YouTube’s reach to more than one billion daily users to grow their channels.

Meet Tubular’s top female creators in Saudi Arabia:

Njoud Al Shammari is a 21-year old Saudi lifestyle and comedy vlogger and has been on YouTube for little more than a year. Her videos range from comedy and tips to fun tutorials. She often features her brother on her channel who is also a widely-followed YouTuber.

Asrar Arif has been on YouTube since 2012. Her channel has a wide variety of content, with videos about travel and beauty tips, to challenges and recipe videos. Despite having never shown her face on camera, Asrar’s YouTube subscribers continues to grow. Asrar is from Saudi Arabia.

Video that shows the importance of dancing in streets - as a cultural moment.

Asrar has 505,000 subscribers and a total of 44 million views.

Amal Elmziryahi is a Moroccan creator based in Saudi.  Amal’s channel is a collection of recipes with a focus on Middle Eastern and Western dessert with some videos of savory recipes as well. Her most popular video is from 2013 in which she teaches her viewers how to make crepes!

Video from YouTube hosted by Amal

Amal has 255,000 subscribers and 45 million views

Hessa Al Awad is a 24-year old Saudi beauty creator and an avid fan of Japanese pop culture. Her videos range from hair tutorials to personal hygiene tips. Hessa produces, shoots, and edits all of her videos in her house. She is the second creator on the list who has never revealed her face, which hasn’t stopped her growth on YouTube.

Video by Hessa

Hessa has 469,000 subscribers and a total of 60 million views

Al Juhara Sajer started her YouTube channel in 2012. Juhara’s videos range from travel vlogs, to fun challenges featuring different members of her family, to self-improvement talks. Juhara is 25 and from Saudi.

Video hosted by Al Juhara

Juhara has 423,000 views and 48 million views.

To find out more about the growing Arab YouTube creator community, subscribe to Batala. Who knows, you too could be featured on the channel one day.