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Mideast & North Africa


You’re now one step closer to discovering new and exciting talents on YouTube

Illustration of initiative's logo

More great videos are uploaded to YouTube today than ever before. New formats are being created and new stars and artists are being born every moment. With more than 1,000 creators crossing the 1,000 subscriber threshold every single day worldwide, new talent is constantly emerging. We want to celebrate these up-and-coming creators and help them build a bigger audience.

Starting this week, we’ll highlight creators who are “On The Rise” in a new section of our Trending Tab in the Middle East and North Africa. Each week, a different creator will be highlighted and featured for a full day on Trending with the following badge: Creator on the Rise.

Any creator with over 1,000 subscribers is eligible to be featured. “On The Rise” creators will be highlighted based on a bunch of factors including but not limited to view count, watchtime, and subscriber growth. Our team is also involved in the process to help review which eligible creators will be featured.

One creator will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.