Search

Understand it, make it, survive it and do it. Here’s what Kiwis searched for in 2025

New Zealand’s 2025 Year in Search paints a picture of a population that is pragmatic, hyper-vigilant and digitally aware. We’re deeply engaged in local matters, from weather warnings, engagement in political processes, to the sporting games, matches and tournaments. We’re still sports mad—the All Blacks are the most referenced search term of the past five years and our ‘Kiwis’ list is dominated by our star athletes.Simultaneously, we kept an eye on the global stage—whether it was a CEO on a jumbotron...