Ethique Changes Consumer Behaviour and helps the planet - one plastic bottle at a time
In 2012, Brianne West had a dream to reduce the amount of single use plastic in the cosmetic industry. After experimenting from her kitchen in Christchurch, she formulated, mixed, and moulded by hand the first batches of shampoo and conditioner bars. And that was the beginning of Ethique.
Soon after successfully selling her first products in a local community forum, Brianne realised they had potential to reach a global audience through online advertising. Fast forward to 2019, Ethique now sells worldwide via its website and in retail stores in nine countries, employs ten people, and has prevented more than three million plastic bottles - a total of 82.5 tonnes of plastic - from ending up in landfills and our oceans.
Scientists have established that if we continue as we have been, by the year 2050, we’ll have more plastic in the ocean than actual fish. Igniting her entrepreneurial spirit and passion for the environment, Brianne has raised their ambition to save six million plastic bottles in 2019. Significantly contributing to both her local community and the world.
Watch Brianne’s story to learn more about how Ethique started reaching international customers looking for environmentally friendly products, and check how you can also grow your business and reach new customers with Google Ads.
