Consent management, or the process of gathering and managing user privacy and data choices, has become increasingly important as more regions around the world enact privacy regulations. For publishers to continue funding their businesses with advertising, while respecting the privacy of their users, many are implementing a consent management solution.
To help publishers gather and manage consent for the European General Data Protection Regulation (GDPR) and opt-out requests for the California Consumer Privacy Act (CCPA), we’re adding new features to Funding Choices, our Consent Management Platform (CMP). These new features allow publishers to communicate with users for GDPR and CCPA purposes, so that they can monetize their content online in a privacy-focused way. They also build on Funding Choices’ existing capabilities that enable publishers to recover revenue lost to ad blockers and seek user consent for ads personalization.
Gather consent for GDPR with the IAB Europe's TCF v2.0
Funding Choices is integrating with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.0, which standardizes the process of gathering consent for GDPR. In advance of Google’s integration into the framework, publishers can start testing new IAB Europe TCF v2.0 messages today. This European industry standard offers a common language for publishers to gather, manage, and communicate user consent for personalized ad serving and other purposes such as ads measurement, providing transparency and consistency across the advertising ecosystem.
With Funding Choices, publishers who choose to use the IAB Europe TCF v2.0 standard will be able to create consent messages that match the look and feel of their website or app, display the messages to users located in EU and UK regions, and communicate user privacy selections with advertising partners. As Funding Choices is integrated with Google Ad Manager and AdMob, user choices will be automatically communicated to and respected by our publisher ad servers.
Gather opt-out requests for CCPA
In addition to GDPR, Funding Choices now offers publishers a way to communicate with users in California to give them the ability to opt out of the sale of their personal information under CCPA. Funding Choices uses the IAB's CCPA Compliance Framework to communicate users’ opt-out choices, providing publishers with a standardized approach to manage opt outs from users in this region.
Similar to how it works for GDPR, Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners. Funding Choices’ CCPA messaging capability is integrated with Ad Manager for desktop and mobile web, so that user choices are automatically respected by Ad Manager on these properties.
Grow revenue in a privacy-focused way
Funding Choices makes the process of gathering and managing consent easy. It allows publishers to communicate with users and give them more transparency and control over how their data is being used. This makes it possible for publishers to continue to fund their content with advertising in a way that respects user choice and privacy.
Funding Choices is simple to use and free for publishers who have an Ad Manager or AdMob account. To make it easy for partners to sign up for Funding Choices, we’ve added a new button directly in the Ad Manager and AdMob user interfaces called “Manage consent with Funding Choices.”
As new privacy regulations arise, we’ll continue to evolve our consent management solution and help our publishing partners navigate user privacy decisions in a transparent way. We remain committed to helping our partners monetize their content and grow their digital businesses for the future.
Please visit the Funding Choices website to learn more.