Last month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.
- Bounce rate
- Session duration
- Measure your site’s performance.
- Assess the different components impacting speed.
- Prioritize the order your site loads.
- Test, remeasure and repeat to improve your site speed.
The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed.