BCG’s report, “A Guaranteed Opportunity in Programmatic Advertising”, investigates the end-to-end direct deal workflows of over 40 advertisers, agencies, and publishers across 12 countries running both Programmatic Guaranteed and traditional reservation deals. The primary objective of the research is to quantify the operational efficiency of each buying methodology. It also explores the performance lift advertisers can gain from Programmatic Guaranteed’s advanced features, like Audience List Guarantees, Custom Creatives, and Frequency Management.
Get the full report to find out how Programmatic Guaranteed can save you time, as well as to learn:
- The expected growth of programmatic reservations over the next 3 years
- The (8) areas where Programmatic Guaranteed improves operational workflows for buyers and sellers
- The (4) levers you can pull to make the most of your Programmatic Guaranteed deals