Google Ad Manager

Viewability spotlight for sellers: Four ways to improve ad layouts for better viewability

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on two tips for enabling viewability measurement, and three speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates. Here is today's recommendation:

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We hope these recommendations are improving your site or apps ad viewability. In the next part of our Spotlight on Viewability, we'll share three content and ad loading methods that can improve viewability.