Beautiful new designs for full-screen in-app ads
Nearly 60% of smartphone users expect their favorite apps to look visually appealing1. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange.
Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate.
Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leaving the ad.
![Beautiful new designs for full-screen in-app ads 1]( https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Beautiful_new_designs_for_full-sc.width-100.format-webp.webp )
The previous design for our app install ads on the left, and our new version on the right.
![Beautiful new designs for full-screen in-app ads]( https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Beautiful_new_designs_for_full-sc.width-100.format-webp_DOWR3mK.webp )
Different examples of color matching.
Our app install formats have driven more than a billion downloads across Android and iOS. You can use these new designs automatically when you run a mobile app install campaign on the AdMob network in AdWords. That’s right, no extra work required!
Next, our new text-based ads are easier to read, and contain a larger headline and a round call-to-action button that clicks through to a website.
![]( http://3.bp.blogspot.com/-sNRnfuaZbGg/Vd6AaqHHneI/AAAAAAAAFn4/oIoWqTGRIxk/s400/Screen%2BShot%2B2015-08-26%2Bat%2B10.58.32%2BPM.png )
On the left, the previous text ad interstitial design, and the new version on the right.
As with other ad format innovations, our ads UI team test multiple designs - ten in this case over the course of a year - to find final versions that increase clicks and conversions for advertisers, and a positive experience for users. Both app install and text ad formats appear within the app and can be closed easily, so users can return to what they were doing with a single tap.
As we announced at Google I/O this year, the volume of interstitial impressions has more than doubled across AdMob since last July, so now’s a great time to get your business in front of more app users.
If you’re a developer looking to learn more about earning with in-app interstitial ads in your app, visit AdMob now. These new designs will also be available to developers monetizing their apps with DoubleClick Ad Exchange.
1. Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps, Google & Ipsos Media CT, May 2015