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AdMob adds new partners to ad network optimization to help developers maximize revenue

AdMob

AdMob adds new partners to ad network optimization to help developers maximize revenue

Nov 17, 2014

Arun Balaraman

Group Product Manager, AdMob

When monetizing your mobile app, you have the option to show ads from multiple ad networks to maximize fill rates and increase earnings. AdMob Mediation provides a single place where you can manage many different networks. Over the last year we’ve been adding new features to the service to make it best in class, including ad network optimization that automatically gives you the highest CPM for each ad from all your networks.

Today we’re adding new partners to ad network optimization: AdColony, AMoAd, Flurry, Millennial Media, and Vserv.mobi join our existing ad network partners; Domob, InMobi, Jumptap, MDotM, MobFox, and Nend.

Ad network optimization is a smart way to boost your revenue; it looks at all the CPMs across the networks you’ve set up in AdMob Mediation and selects the highest paying one to show an ad from. It does this on a continual basis, so that you can get the best CPM available.

Set-up is easy; simply enter your ad network login credentials once and AdMob can pull accurate CPM data for each network.

1. In ad network settings, check the ‘Automatically pull the eCPM value from this ad network’ box.

AdMob adds new partners to ad network optimization to help developers maximize revenue

2. Enter your login credentials so AdMob can collect the latest pricing data from your networks.

To learn more about ad network optimization and AdMob Mediation, please visit our help center, and make sure to stay connected on all things AdMob and more by following our Twitter page.

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