A clear trend is emerging in the world of smartphones – people want free apps. According to a study by Juniper Research, barely 1% of apps are now paid for at the point of download.1
While demand for free apps continues to increase, app developers are answering a very important question, “what’s the best way to publish my app for free while sustainably funding my business?”
In-app ads are a reliable solution that is set to grow 3.2X between 2014-18. 2
Many of the world’s most popular apps rely heavily on in-app advertising to earn income. Apps like PicsArts and Trivia Crack each have hundreds of millions of downloads and use advertising as a revenue source. In-app ads are evolving and there are many options for developers to utilize which provide great experiences for users.
So, how do you get started with ads?
To answer this, we’re launching a new ebook called “The No-Nonsense Guide to In-App Ads”, the latest in our No-nonsense series. This guide is designed to provide a comprehensive overview of in-app advertising for those new to the opportunity. We’ll walk you through how digital ads can be included into your app strategy and what’s the best way for you to get started.
In the eBook, you’ll learn:
- Foundational advertising concepts like eCPM, Fill Rate, Demand, and Inventory.
- A simple overview of how businesses make money from advertising.
- How Pay Per Click advertising works.
- A basic explanation of ad networks and how they can help you monetize your app.
- How to choose the right ad network for your app.
Download a free copy here.
1 - Juniper, April 2015 and Juniper website, The App Landscape Today, Feb 20152 - App Annie/IDC, April 2015, Mobile App Advertising and Monetization Trends 2013-2018