Google's AI advisors: agentic tools to drive impact and insights
The digital ad world is more complex than ever, and the pressure to deliver results is immense. We’re announcing two agents using the latest Gemini models — Ads Advisor and Analytics Advisor — to help advertisers unlock key insights and drive improved campaign performance. These tools are rolling out to all English-language accounts across Google Ads and Google Analytics, and will be available globally in early December.
Ads Advisor: your partner for AI optimization and action
Ads Advisor is your AI partner that helps you proactively manage campaigns directly within Google Ads. It helps you understand your business context and make your job easier by learning directly from your interactions to drive campaign results. Here’s how:
(1) Maximize performance with minimal effort
When running a Performance Max campaign, Ads Advisor can offer personalized recommendations to meet your goals. Simply ask a question like, "How can I optimize my campaign for an upcoming seasonal event?", and it will suggest relevant actions such as adding sitelink extensions. With your review and approval, it can then apply these changes directly to your account, turning suggestions into applied improvements in just minutes.
(2) Create new campaigns, assets and keywords
Ads Advisor helps you meet the demand for fresh, high-performing creative by acting as a powerful brainstorming and generation tool. You can ask it to do things like:
- Generate new relevant keywords and assets for your Search and Performance Max campaigns based on your website context, current keywords and existing assets.
- Brainstorm campaign ideas or suggest headlines and descriptions for your seasonal or “always on” promotions, helping you create higher-value creative assets.
(3) Take advantage of personalized performance analysis
One of the best parts about Ads Advisor is that it lives right in your Google Ads account, so it learns from your past interactions and actions to become more tailored to you over time. It supercharges your marketing by offering real-time, personalized analysis and reporting capabilities, grounded in your data and your business goals. You can ask for summaries like “How is my campaign doing?” or diagnose performance with questions like, “My main holiday campaign just dropped. Can Ads Advisor tell me why?” It will diagnose the change by identifying possible issues and suggesting next steps to fix them.
(4) Fix policy issues and troubleshoot disapprovals
An ad disapproval can stop a campaign in its tracks. To help, Ads Advisor acts as your Policy and Performance Diagnostics expert. You can ask direct questions like, "Why are my ads disapproved?" The tool can help you identify the root cause, recommend a potential fix, and in some cases, even take action to fix policy issues — such as editing an ad URL — for you to approve.
Analytics Advisor: your partner to unlock insights and answers
Analytics Advisor helps offer critical insights, guiding you to better measurement and media performance. The in-product conversational AI experience in Google Analytics (GA) is designed to help you make better, faster decisions by acting as your data-driven personal analyst. In December, it will be available for both GA Standard and Google Analytics 360 properties, in all English language accounts.
Here’s what you can expect:
(1) Uncover performance insights and get fast answers
Analytics Advisor solves the challenge of getting a holistic view of your data by providing immediate, easy-to-understand performance insights and visualizations that accelerate analysis. You can ask a broad question, like "How is my site doing?", and it infers relevant reports to give you a tailored, comprehensive pulse check on your business health. You can also make a specific query, like "What have my active users been doing over the last 30 days?", to instantly generate insights on key metrics and events. It even retrieves specific details, such as your Measurement ID.
(2) Investigate performance changes with "Why" questions
Analytics Advisor’s conversational experience allows you to investigate performance without manually sifting through reports. When you ask a direct question like: “Why did my active users spike on September 25th?”, Analytics Advisor performs a key driver analysis, identifying and attributing the reasons for spikes or drops to pinpoint the root cause. Crucially, it prioritizes drivers that are most relevant to achieving your business outcomes. Its conversational flow and follow-up questions guide you deeper into your data, accelerating your path from analysis to action.
(3) Move from insight to action
Analytics Advisor doesn't stop at insights: it guides you toward an optimized approach by delivering growth recommendations with specific, step-by-step instructions. You can follow your key driver analysis with an ask for tangible recommendations on your strategy, like this: “Based on that spike, what is the best opportunity to convert or re-engage the most valuable users from that September 25th traffic?” It then suggests growth opportunities by prioritizing the highest-value actions that align with your business goals.
Ads Advisor and Analytics Advisor: your always-on advantage
During the holiday season and beyond, speed and precision are key for campaign success. Ads Advisor and Analytics Advisor can help get you there.
These tools will be available for you to try in early December: log into your Google Ads and Google Analytics accounts to explore one or either of these experiences yourself. And stay tuned, we’ll be continuously launching new features into 2026 to drive better performance and efficiency towards your business outcomes. For more information, check out the Help Center, here and here.
