Drive peak campaign performance with new agentic capabilities
Today’s marketer has a lot to manage, from analyzing large amounts of data to crafting engaging content, all while trying to optimize campaigns. It’s never been more important to successfully reach consumers as they search, scroll, stream and shop.
To drive greater performance while reducing the manual effort required to build a best-in-class campaign, we’re launching agentic capabilities marketers can deploy on our platforms.
Bringing agentic capabilities to Google Ads and Google Analytics
Since first introducing the conversational experience in Google Ads two years ago, over half a million advertisers have used it to create higher quality Search campaigns. Building on this success, we’ll soon bring broader agentic capabilities for our customers to use under their guidance to Google Ads and Google Analytics. They’ll help marketers with everything from onboarding and campaign creation to reporting and troubleshooting, enabling more confident campaign optimization. These agentic tools learn from inputs, including expansive datasets, landing pages, assets and real-time performance to help marketers take the guesswork out of achieving business goals.
In Google Ads, the agentic expert will offer advertisers personalized recommendations for their new and existing campaigns, such as keyword and creative suggestions and can implement them on their behalf. The agentic expert can even suggest multiple tailored ad groups, complete with assets that are tightly themed around related products or services for better results.
In Google Analytics, the data expert will proactively show insights and trends, plus enable easy data exploration with simple visuals for improved decision-making and performance. These new capabilities will also help marketers troubleshoot campaign issues.
Introducing Marketing Advisor
We’re also building Marketing Advisor, an AI agent that lives right inside the Chrome browser, designed to help advertisers manage marketing tasks across different places. Once installed, a marketer can sign in with their Google account, and Google Ads campaigns, so Marketing Advisor can understand a marketer’s individual goals and how to best reach them. As a side panel in the browser, Marketing Advisor offers precise, step-by-step guidance on relevant web pages.
Marketing Advisor will do more than simply answer specific questions via text or voice. It’s also designed to proactively help advertisers run assessments and identify strategies across their entire business. For example, it will recommend and apply strategies across multiple lines of business, offering insights like seasonal trends for particular product categories.
It’s particularly helpful when working across Google properties — like Google Ads, Help Center, Google Analytics and within websites and CMS systems — giving it the ability to help diagnose problems with campaigns or uncover new growth opportunities. For instance, Marketing Advisor streamlines complex multi-site tasks such as tagging, identifying when a tag is missing and offering to install it for an advertiser with permission.
Marketing Advisor will begin rolling out later this year.
