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AI, personalization and the future of shopping

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AI, personalization and the future of shopping

Photo of Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce standing in the lobby of Google’s Bay View campus.
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Google Internal Data.

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Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, online shoppers 18+ who made a purchase in the past week where a new product, new brand or new retailer was discovered, n=5,303 new product purchases, n=6,416 new brand purchases, n=4,213 purchases from new retailers, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK.

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Google/Ipsos, BR, FR, DE, IT, JP, U.K., U.S., Rethink Social Study, online survey, n=13,328 online users 18–54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat), July 2023–Aug. 2023.

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Google Internal Data, Jan 2025.

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Google Internal Data, Jan 2025.