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3 app measurement strategies for business growth

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1

Google/Kantar, US, CA, UK, DE, JP, IN, AU, BR, March 2022 - June 2022. N=155 Retail and N=311 E-commerce app marketers / strategists who are decision makers tasked with experience and performance of app properties. While not all are in the marketing department, they operate in adjacent teams that interact and/or have influence on app strategy/promotion.

2

Google / Greenberg, mApp vs. mWeb, US, 2020 Clickstream Data; n=10,620

3

Google Data, Global divisions, Feb. 2022.