On YouTube, 72% of incremental conversions come from new customers, according to Measured. To help you elevate your campaigns and unlock a new wave of growth on YouTube, we’re expanding Demand Gen capabilities:

• Upgrading video enhancements with more video resizing options: Demand Gen will soon support broader aspect ratio transformations, including vertical to square, vertical to landscape and square to landscape, making it easier to optimize ads and capture conversions across all screens.
• Creative insights powered by Gemini: When selecting image and video assets for Demand Gen campaigns, Gemini will soon provide automated recommendations about how to optimize your creative for YouTube.
• Web to App Acquisition Measurement: You can now see exactly how Demand Gen campaigns help you acquire new app users via app installs, giving you a comprehensive view of performance and ensuring you capture the full value of your investments.

Visit Accelerate with Google to learn more about Demand Gen updates.