4 new ways Google AI powers creativity

For businesses looking to stand out, the constant need to create a variety of new and engaging visual assets can be overwhelming. The good news? Google AI has become a powerful creative partner, offering innovative tools across our ads and merchant platforms to effortlessly transform a brand's vision into stunning reality.

Here are four new ways Google AI is making it easier for brands to tell a powerful story with content, grab shoppers’ attention, and drive business growth:

Generate eye-catching creative

We're enhancing our creative offerings with two key innovations: image-to-video transformation, now powered by our latest Veo model, available in Merchant Center and coming to Google Ads in the future. The second is AI outpainting, which intelligently expands videos beyond their original frames — the same technology behind “The Wizard of Oz” at Sphere. Outpainting is currently available in Google Ads App campaigns and will expand to more campaign types later this year.

For advertisers, we’re also centralizing our creative tools in a new destination called Asset Studio, coming soon to Google Ads. Advertisers will be able to find the latest versions of existing creative tools and we’ll continue to roll out new capabilities later this year. You'll also be able to generate stunning images featuring your products and show products in action, rolling out now within Ads and Merchant Center and coming soon to Asset Studio.

Get AI-powered campaign ideas just for you

We introduced Product Studio as a free suite of AI tools in Merchant Center two years ago, and since then it’s helped merchants optimize their visuals and copy, generate custom lifestyle scenes, remove backgrounds, boost resolution, and create videos. Now, the new “generated for you” feature takes this further by proactively analyzing trends to suggest fresh campaign concepts, featured products, and discounts to help products stand out. It also provides title improvements, allowing for content that resonates across Google surfaces and new formats.

Shape brand identity and content

We’re continuing to evolve Merchant Center into a comprehensive brand and content hub. Currently rolling out to retailers, brand profiles provide the ability to shape how a brand appears on Search. Through Merchant Center, retailers will be able to claim their profiles and easily access tools to curate imagery, edit descriptions, and review videos, ensuring consistent and up-to-date brand representation across Google.

Later this year, we’ll introduce new video management tools to Merchant Center, serving as a one-stop mission control for all video content. It will centralize retailers’ videos from their websites, YouTube, and social platforms, and make proactive AI suggestions to enhance them for promotions and trends. This enables effortless management and syncing with Google Ads, ultimately driving engagement and sales.

Drive growth with new video ads across Google surfaces

To inspire potential customers earlier in their shopping journey and simplify brand discovery for specific queries, we’re now experimenting with more visually appealing, shoppable ads formats that are particularly useful for prospecting and discovery. Currently being tested in the U.S., these new video ads give businesses the ability to share video content alongside product information for a truly interactive experience where viewers can click on a video to start, hear and see a shoppable inventory.

With billions of product listings online, our new AI-powered tools help businesses generate compelling content, connect with customers, and drive impact at an unprecedented scale.