More opportunities for your business on Google Search
We already see more than 5 trillion searches on Google annually 1 , and with AI, we're continuing to expand the types of questions that people can ask. AI Overviews is one of the most successful launches in Search in the past decade.
In our biggest markets like the U.S. and India, AI Overviews are driving over 10% increase in usage of Google for the types of queries that show AI Overviews. 2 As people use AI Overviews, we see they’re happier with their results, and they search more often — and we’re even seeing the volume of commercial queries is increasing as well 3 . This can create more opportunities for advertisers as people turn to Search to discover new brands and products.
People have been finding the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step at the exact moment they need them. 4 Starting today, Search and Shopping ads in AI Overviews will be expanding to desktop in the U.S. Later this year, we’ll also expand ads in AI Overviews in English to select countries on mobile and desktop. This expansion means businesses will have more chances to connect with people and support their journey from discovery to decision.
We’re also starting to test ads in AI Mode, our most powerful AI search for your toughest questions. Ask anything and get an AI-powered response, with the ability to go deeper through follow-up questions and helpful links to the web. Where relevant, ads may appear below and integrated into AI Mode responses. For example, someone may use AI Mode to search “how to build a website for a small business with limited resources”. They’ll get a comprehensive response with a step–by-step guide, tips and tricks on how to choose a product, connect with their audience, all the way to testing and launching. In some cases, a website builder might be a good next step, so we may show a helpful ad that can help them get started. From there, they can ask questions to explore possible business ideas, what type of content they should develop, and even learn about their target audience.
Advertisers who are already using Performance Max, Shopping and Search campaigns with broad match, including AI Max for Search campaigns, will be eligible to have their ads appear in AI Overviews and AI Mode. And advertisers can check out the AI Essentials for best practices on how to drive new customer connections.
