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Get into gear with vehicle ads on Google

A woman holding her smartphone looks around at an outdoor car dealership.

New vehicle ads on Search spotlight available cars to shoppers.

Smartphone shows Search results for “2019 suvs for sale.” There are two ads, each showing a picture of a car and its details. The ad on the left shows a white SUV and the ad text below the image says “2019 Honda Passport Sport, $32,773, Used - 8k mi, Park Place Motors” and has a location icon to indicate the car is in Fort Worth, Texas. The ad on the right shows a dark blue SUV and the ad text below the image says “2019 Toyota RAV4 Limited, $35,286, Used - 16k mi, Big Star Honda” and has a location icon to indicate that the car is in Houston, Texas.
Asbury Automotive logo shows “Asbury” in large red letters above “Automotive Group” in black letters.

Asbury Automotive Group needed a solution to meet the demand of shoppers searching for cars online. The team created a vehicle feed — a listing of all their inventory with descriptive attributes, like make and model, and the dealerships where they’re located. After creating that feed, they used vehicle ads to promote their used car inventory on Search. As a result, Asbury drove a 35% increase in conversions and a 12% increase in conversion value.

Ken Garff logo shows a red “G” next to “Ken Garff '' in large black letters above their tagline, “We Hear You” in red letters.

Ken Garff Automotive Group was looking for more ways to reach the right customers with the right inventory. The team worked with their inventory management partner to create a vehicle feed and started using vehicle ads. After doing so, Ken Garff drove 55% more conversions at nine dealerships in the first half of 2021.

CarMax logo shows “CarMax” written in navy blue above a line made up of five dashes.

As the nation’s largest retailer of used autos, offering 30 different makes and 600 models across over 220 stores in the U.S., CarMax aims to display the right car to the right customer in the right place. Powered by machine learning and automation, vehicle ads have driven incremental visits to CarMax’s website and have helped CarMax connect more shoppers with their next car.


More Information


1

Google/Kantar, Gearshift Study, US, 2021, n=1,408 new car buyers

2

Google/Kantar, Gearshift Study, US, 2021, n=1,408 new car buyers

3

Google Data, US, Automobile, Aug 2021 vs. Jan 2022. Results are based on lead form submission conversions, estimated off the Aug, Sept, Oct 2021 adopters on vehicle ads