Meet the Google TV network

Connected TV continues to see a rise in popularity, and advertisers are already taking advantage of YouTube’s reach of over 150 million monthly viewers in the living room.¹ With the recent launch of the Google TV network, we’re now giving advertisers a way to reach additional viewers on the big screen. Google TV provides targeted, in-stream video inventory across more than 20 million monthly active Google TV and other Android TV OS devices.²

Google TV powers TVs and streaming devices from top brands like Sony, Hisense, TCL, and Chromecast. Google TV makes it easy to watch movies, shows and live TV from across 10,000 apps and includes popular features like Google Assistant, smart home control, built-in channels, and personalized entertainment recommendations for viewers.³

The Google TV network offers in-stream video inventory across more than 125 channels built into Google TV, including live sports, full-length TV shows, and movies. In the U.S., 60% of households now watch free, ad-supported streaming services and channels.⁴ And viewers of Google TV’s free channels spend an average of over 75 minutes per day watching⁵. Today, the Google TV network offers staple CTV ad formats, including non-skippable and 6-second bumpers ads. Stay tuned for even more ad formats in the future.

The Google TV network is available directly through Google Ads and Google Display & Video 360, which lets you plan, buy, and measure your Google TV campaigns alongside your existing digital video campaigns. When you set up your video campaign, just select the Google TV network alongside YouTube to maximize your reach on the biggest screen on the home.