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1

Kantar, Measurement Solutions Research, US, 2023, N = 300 Brand, Full-Funnel & Performance Marketers, Feb 22 - March 24th 2023

2

Google/Deloitte, Germany, India, U.K., U.S., Ads Measurement Market Research, online survey, n=870 senior marketing leaders and 111 C-Level leaders, Oct. 2022–Feb. 2023.