Google Ads

3 new ways to help attraction and tour operators reach more travelers

A group of people sitting in a tour bus. All are looking out the window with excited expressions, and the woman in the front is taking a picture with her phone.
Two phone mocks showing ticket information in Maps. The first shows Tickets in the Overview tab. The second shows the Tickets tab.

Compare ticket prices right in Google Maps.

Screenshot of a search for "Boston Tea Party Ship &...". The Experiences section shows various options including a trolley tour and a self-guided tour.

We are also starting to show booking links for experiences connected to a particular attraction.

Gif showing the form to add a ticket.

Attraction owners can directly edit their ticket prices through their Business Profile.

Two phone mocks showing ads. The first shows a search for "Things to do in boston" with Tickets & tours ads in the results. The second shows a search for "Boston Tea Party Ships & Museum" with the specific "Boston Tea Party Ships & Museum" location showing in the results and an ad for a tour above it.

Ads expanded coverage to appear on even more search results.