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Reach Gen Z audiences where they are on YouTube with new music ad solutions

Animation of a person scrolling through Shorts with their headphones in, listening to music while they work, and dancing along to a concert on CTV

More Information


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Source: YouTube Internal data, 2022

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Source: Google/TalkShoppe, WhyVideo, n= 2000 weekly video viewers 18-64 (US), fielded from 12/22/22-1/9/23. Competitive set includes broadcast/cable TV, ad-supported streaming services (i.e. Hulu, Peacock, Netflix Basic), Netflix (ad free), Amazon Prime Video, Disney+, Apple+, Instagram, Facebook, Snapchat, TikTok, Twitter

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Source: YouTube Internal data, 2023

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Pew Research Center, 'Technology and Social Research Report', A13-17, n=1,316, April-May 2022, U.S.

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Source: On behalf of YouTube, Ipsos conducted an online survey of individuals aged 18-24 in U.S., U.K., AU, FR, DE, MX, IN, KOR, CAN, JP, BR, KSA, EGY, May 2022. n=5,722