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5 ways to collaborate with our agentic advisors
General summary
Ads Advisor and Analytics Advisor can help you stay ahead of the curve. Ask questions in natural language to get tailored recommendations. Use the "thumbs up" or "thumbs down" buttons to improve the AI's answers.
Summaries were generated by Google AI. Generative AI is experimental.Bullet points
- This article shares "5 ways to collaborate with our agentic advisors" in Google Ads and Analytics.
- Ask questions in natural language, like chatting with a peer, to get helpful responses.
- Analytics Advisor finds hidden data trends, proactively identifying insights you might miss.
- Ads Advisor quickly identifies issues impacting campaign performance, like policy violations.
- Use "thumbs up" or "thumbs down" to give feedback and improve the advisor's recommendations.
Basic explainer
Google has AI helpers called Ads Advisor and Analytics Advisor. They help you understand your data and make better decisions for your ads. You can ask them questions in normal language and they'll give you advice. Remember to always use your own knowledge when using the AI's suggestions.
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Marketing moves fast, and your AI tools should do more than just keep up — they should help you stay ahead. While the industry is seeing a surge in “agentic” experiences, the true value for your business lies in how these tools connect the dots between data and decision-making.
Ads Advisor and Analytics Advisor are more than just chat interfaces; they are agentic collaborators designed to bridge the gap between “what happened” and “what to do next.”
Today, we’re sharing five of our best practices and prompts to help you get the most out of your advisors.
Meet the collaborator that grows with you
You don’t need to use jargon or know how to code in order to drive results for your business. Helpful responses are just a question away. It’s best practice to ask your advisor questions in natural language, just like you would in a regular chat or with a peer.
Need more information or have more questions? No problem. Just ask a follow-up question to dig deeper, and your assistant will refine its answer to provide more detail or recommendations of what to do next. You can even ask questions like: “run an analysis” or “summarize this data for me.” And our advisors are able to recall earlier conversations you've had, so you'll get more sophisticated recommendations over time for guidance that’s tailored to your business.
Find the data you didn't know you were seeking
Analytics Advisor acts like your personal data analyst: on a mission to unlock hidden value you may not have otherwise found. It proactively identifies new trends and insights for you, even when you weren’t searching for them.
Say you want to report on last week’s metrics, and you start with an open question like “how many new users did we get last week?”. Analytics Advisor will first answer the question, and then surface a new insight you may want to dig into. For example, it might identify some atypical spikes in the data. From there, you can follow up with “what caused that spike?” and your personal analyst will investigate.
When you find that the cause was a surge in traffic from Direct and Organic Search channels, you can discover whether that influenced your add-to-cart and checkout rate — Analytics Advisor will calculate these metrics on the fly for you. For an analysis on driving to key conversion actions, you can ask the Advisor to create a full funnel view: “analyze where users are dropping off after viewing an item to make a purchase.”
Minimize downtime, maximize performance
Ads Advisor rapidly identifies whether a policy issue or a market shift caused a change in your campaign’s performance, minimizing downtime so you can maximize performance. Beyond strategy, it also handles the technical side — you can ask, “Why are my ads not running?” or “Why is my ad disapproved?” By combining performance insights with technical fixes, it can help ensure your campaigns stay active and optimized.
Unlock creative inspiration and accelerate growth
Great creative both appeals to your audience, and serves your business goals — and the good news is that our advisors are designed to achieve just that. If you’re looking to expand your reach or refresh your strategy, try prompts like: "Give me some keyword ideas for my campaign" or "Why did my conversation rate drop?"
Ads Advisor can also help you with creative elements. You can ask it to: "Generate a few headlines for my campaign" or "Help me write a description for my ad." The resulting suggestions are tailored to your goals, making them a great starting point for your next creative strategy or campaign update.
Harness collaborative expertise, backed by you
AI is a powerful collaborator, but your expertise and judgement are key. Always review the suggestions, recommendations and data provided and apply your expertise before making major changes to your account. You can also help improve recommendations by using the "thumbs up" or "thumbs down" buttons on any response. This feedback helps our advisors learn what kind of information is most valuable to you and improve its answers with every interaction.
