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YouTube is redesigning the streaming experience for viewers and advertisers

YouTube is redesigning the streaming experience for viewers and advertisers

Before and after views of the updated ad duration display.

A badge in the upper left corner of a video shows the number of ads and current ad’s duration, while a yellow skip counter in the lower right corner shows the remaining ad duration.

More Information


1

Google/Kantar, U.S., CTV Viewer Study 2022, n=2,000 A18-64 gen pop viewers of video content min once/week, 2022.

2

YouTube Internal Data, Global, May 2023.

3

YouTube Internal Data, U.S., Dec. 2022.

4

Google/YouTube via Qualtrics, U.S., Deep Ad Pod Messaging Survey, n=312 adults, Aug. 2022.

5

Google/YouTube via Qualtrics, U.S., survey n=319 adults, Aug. 2022.

6

YouTube Internal Data, 2021.