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YouTube's new report helps brands understand the full value of paid and organic video

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YouTube's new report helps brands understand the full value of paid and organic video

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“Understanding the undeniable value of Creators’ influence on YouTube is key to our clients’ campaign strategies. We’re excited to help collaborate on this new reporting tool to help better capture how YouTube Creators are driving results across the platform and moving the needle for our brands.” - Kim Iadevaia, Chief Growth Officer, Influential