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A new guide to entering international markets with AdWords - Google Best Practices


It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account.

We’ve published a new guide to help advertisers go global. This resource offers best practices on exporting your AdWords advertising to new countries, covering topics such as:

  • Discovering your opportunities abroad 
  • Connecting with the locals 
  • Setting up your account for international optimizations 
  • Using automation to scale your coverage 

By understanding how you can prime your AdWords campaigns for new markets, you can expand your account effectively and take your business worldwide.

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