What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile alone, conversion rates jumped 30% on Black Friday and 50% on Cyber Monday when compared to November 1.1
With so much at stake, the AdWords app is the perfect way to stay in touch with your campaigns while still enjoying time away from the office.
Tips for this holiday seasonHere are some ways to stay in step with your campaign performance and make last-minute changes throughout the holiday season:
- Monitor your budget and bids daily to make sure you’re not missing out on key shopping dates
- Make changes to your holiday campaigns, such as pausing or enabling a time-sensitive promotional campaign
- Receive critical alerts and notifications, so you can be the first to know if your budget has run out or your ads have been disapproved
- Take advantage of opportunities by increasing budgets or bids to drive more profitable conversions in your top-performing campaigns
- Review daily performance metrics to understand how your campaigns are performing and if you need to make any last-minute adjustments
Get the appThe AdWords app is available for download on Android and iOS.
1. Google Analytics Shopping category data, Nov 1, 2015–December 14, 2015, United States