Create a campaign groupYou can now package AdWords campaigns (including Video, Display, Search, and Shopping campaigns) into a single campaign group. For our holiday example, set up your YouTube and Display campaigns, select “campaign groups” from the left menu, and group those two campaigns together to create a campaign group called “Holiday Launch”.
Set a performance targetPerformance targets make it easier to monitor and reach your performance goals for each campaign group. Tell us how many clicks or conversions you want to receive, how much you want to spend, and what average CPC or CPA you wish to maintain. We'll then automatically show you a single view of how your campaign group is performing against those goals, and what we think you'll likely achieve by the end of the campaign period.
Here’s an early success story for campaign groups and performance targets:
- Oleg Monakhov, Senior Lead Generation Manager at Wrike
Note that creating performance targets does not change how we serve your ads or optimize your campaigns. Instead, use it to evaluate whether or not your campaigns are working together toward your broader goals.