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Africa Blog

Grow with Google

Support for African startup founders looking to scale

One of the top challenges we hear from startup founders around the world—and from African entrepreneurs in particular— is how difficult it can be to acquire new customers and partners when you’re getting started. Google believes that equipping founders with critical sales skills at the beginning of their journey is the best way to build confidence and skills for lasting success. So we created the Google for Startups Sales Academy to provide Sub-Saharan startup founders with essential sales skills and practices that they can implement immediately to acquire new customers and partnerships, and secure funding.

Over the course of seven weeks, 15 founders from Ghana, Uganda, Kenya and South Africa engaged in tactical training sessions with Google mentors and industry experts designed to help them establish a solid foundation for increasing their revenue. During the final week of programming in September, founders perfected their mock sales pitch to earn an official Google for Startups sales certification. The results speak for themselves: 100% of the cohort reported an increase in their confidence and closing skills after completing the program–and most importantly, participants are already seeing tangible business results:

This is a GIF of founders' testimonials

Congratulations to all 14 participating founders on their hard work in Google for Startups Sales Academy—we can’t wait to see what you do next!

  • Allan Rwakatungu, Xente
  • Angus Marjoribanks EnerGrow
  • Anilla Stephannie, Eleka Tech Ltd
  • Belinda Dongo, AFRONAT
  • Elohor Thomas, CodeLn
  • Eric Edze, Netsor
  • Esther Karwera, Akorion Company Limited (EzyAgric)
  • Favour Ozichukwu, Unlocking Women and Technology
  • Laila Abdul Rahman, Sabary Tours
  • Mark Drummond, Neural Sense
  • Ruyonga Daniel, Teheca
  • Tafi Mazikana, Vimbo Health
  • William Luyinda, EzyAgri
  • Zule Vuuren, LocumBase

Head to to learn more about Google for Startups resources and programs for African founders, such as Accelerator: Africa, Startup School, and the Google for Startups Black Founders Fund in Africa.