Unlocking Digital Opportunity in Africa
The next decade is set to be Sub-Saharan Africa’s digital decade. More than half of the population will gain access to the internet, unlocking vast opportunities for economic growth and development. This surge in connectivity, coupled with the rise of emerging technologies like AI and cloud computing, has the potential to transform the continent's economic landscape. According to a report published today by research consultancy, Public First, even a 1 percent increase in internet connectivity could boost GDP by nearly 6%. This highlights how crucial digital technology is for driving growth and improving lives across the continent.
To better understand the economic impact of digital technology across Sub-Saharan Africa, we commissioned Public First to conduct an in-depth study. The report reveals that in 2023 alone, Google’s tools—such as Search, Maps, and YouTube—helped generate $16 billion in economic activity across the region. This underscores the important role these tools play in fostering growth, connectivity, and opportunity. At the same time, Google’s $1 billion commitment, announced in 2021, continues to enhance connectivity, drive innovation and support local entrepreneurs across the continent.
Here’s an overview of some of the report’s key findings:
Empowering Businesses and Driving Economic Growth
Google’s products are more than just tools; they are engines of economic growth. In 2023, our products supported an estimated $16 billion in economic activity across Sub-Saharan Africa. With 70% of online businesses in the region reporting that Google tools are crucial to their operations, we’re happy to see that these tools are empowering businesses, creating jobs, and driving local economies forward.
Unlocking Skills and Creating Jobs
Education and skills development are key to unlocking human potential and driving economic growth. Through initiatives like our Developer Scholarships and Digital Skills for Africa, we trained over 6.5 million individuals in 2023 alone. This training has translated into a $7.8 billion boost in productivity.—meaning that these newly acquired skills have helped individuals and businesses work more efficiently, grow their operations, and contribute to overall economic output. Additionally, 60% of young adults in the region have used Google Search to apply for new jobs, further demonstrating our commitment to helping people build successful careers in the digital economy.
Expanding Access and Connecting Communities
Access to the internet is fundamental to economic and social development. With initiatives like the Equiano subsea cable and affordable smartphone projects, we’re helping to improve internet access across the region. Today, 82% of online adults in Sub-Saharan Africa use Google Maps to navigate their daily lives, and 92% find Google Translate valuable for connecting with the wider world.
Supporting Entrepreneurship and Innovation
Entrepreneurship is the lifeblood of Sub-Saharan Africa’s economy. The report shows that 76% of online adults identify as entrepreneurs. Through initiatives like the Google for Startups Accelerator and the Black Founders Fund, we’re providing the tools, resources, and mentorship needed to turn innovative ideas into successful businesses.
The Promise of Artificial Intelligence
AI holds incredible potential to drive growth and help solve some of Africa’s most pressing challenges. According to the report, AI could increase the region’s economy by over $30 billion. From improving healthcare outcomes to enhancing agricultural productivity, AI’s applications are vast. Our work on AI includes supporting the development of responsible AI, and using our AI research centres in Ghana and Kenya to empower local talent to lead in this space. With AI, the future of Africa’s digital economy is bright and full of possibilities.
Strategic Policy Recommendations for Africa’s Digital Future
To fully harness the potential of digital technology, including AI, strategic interventions are essential. We recommend a focus on three key areas:
- Investing in Infrastructure: Prioritise cloud-first policies and digital infrastructure that support AI adoption and broader digital transformation. This will ensure that everyone can benefit from the digital revolution.Google’s $1 billion commitment to Africa is already helping to enhance connectivity and build the infrastructure needed to ensure everyone can benefit from the digital revolution.
- Building Skills for the Future: Collaborate across public and private sectors to build AI fluency, strengthen STEM education, and create opportunities for continuous learning. Empowering people with the right skills is critical for sustained economic growth.
- Modernising Data Systems and Regulation: Invest in high-quality, diverse datasets that support responsible AI development and modernise data systems to improve public services. Additionally, adopt AI-enabling regulations that balance innovation with ethical considerations, ensuring AI is used responsibly and for the greater good.
With strategic investments, collaborative efforts and a focus on responsible AI development, we can ensure that this technological revolution benefits all Africans. Google is committed to playing its part in unlocking the continent's digital potential, fostering innovation, and creating a future where technology empowers every individual and community to thrive. We invite you to explore the full report at https://googlessa.publicfirst.co.uk/.
