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Africa Blog

Supporting digital transformation through South Africa's SMEs

As part of Google’s continued commitment to accelerate digital transformation and empower local entrepreneurs, Google recently hosted an SME workshop
As part of Google’s continued commitment to accelerate digital transformation and empower local entrepreneurs, Google recently hosted an SME workshop

Another heartwarming example of success is the story about the fashion label, Stitched by Inga. The founder, Inga Sebata, was one of the panellists during the session. During the workshop, she unpacked how she has been able to leverage Google's free online tools to her advantage - for scaling and pitching. Through her learnings from the academy, she has been able to take orders from outside of the country, shipping to clients abroad. During her growth phase, she was able to land her first investor into the business and this has led to her planning her first physical store, which is set to launch soon.

Nonhlanhla Ditshego, founder of Vuttomi Liquids, a South African beverage company selling and distributing a range of consumable products to various industries; with focus on the Food & Beverage Industry, was another panellist who shared how she has been able to successfully leverage online tools to redefine her product offering. She testified how she has seen an increased visibility of her products and reaching customers in different provinces, through increased onlines sales.

To date, there have been over 4000 programme graduates in South Africa. In 2022, over 75% of the graduates reported a positive career outcome (e.g new job, promotion or raise) within six months of completion.

Success stories like these are the essence of why Google chooses to upskill entrepreneurs and the general public - Google’s aim is to create an enabling environment in which society can thrive by overcoming some of its biggest challenges using technology tools. By doing this, Google lives out its mission of organising the world’s information and making it universally accessible and useful.

Authored by: Sipho Mtombeni, Manager: Government Affairs and Public Policy