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YouTube NextUp: Are you the next big thing on YouTube?

Sep 15, 2021

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Addy Awofisayo
YouTube Content Partnerships

Last year, creators on YouTube generated billions of views daily and earned millions of dollars via our revenue-sharing Partner Program. In addition to teaching individuals how to crochet flowers and apply the perfect lipstick, Africa's top creators also taught people how to have fun.

We believe that the next generation of successful singers, dancers, actors, producers, musicians, and make-up artists are already honing their skills on YouTube , and we want to see more of them take the next step in their YouTube careers and convert their video hobby into a profession or perhaps a small company.

YouTube NextUp was introduced in 2011 to help YouTube creators take their channel to the next level. Over 250 YouTube artists from 15 different countries have benefited from this initiative, which has helped them to enhance their channels and jumpstart a new stage of development on YouTube. From science enthusiasts like AsapSCIENCE, Marcus Butler, MegwinTV, to foodies like Laura Vitale, NextUp has continued to help selected creators become some of YouTube's brightest stars.

An image of the NextUp program

We’re thrilled to announce the expansion of the YouTube NextUp program to Sub Saharan Africa, beginning with Nigeria and South Africa. In 2021, 20 creators in Nigeria and South Africa will be selected for the development program, which offers:

  • A spot at a week-long YouTube creator Camp in which they’ll benefit from 1:1 mentoring and learn an array of production techniques from leading industry and YouTube experts
  • A $1,000 voucher for production equipment to help you make your video dreams a reality.
  • Personalized one-on-one support from the YouTube team until April 2022
  • Mentorship by YouTube NextUp grads, plus the opportunity to meet and work with other fast-rising creators. 
  • The opportunity to become better connected with a special community of aspiring and talented content creators from around the world

So who’s next up? We're looking for YouTube creators who are dedicated, passionate, and inspiring, and who fulfill our eligibility criteria, including having a channel with 10,000 to 100,000 subscribers and having posted at least 3 original and native videos in the past three months. .

Full eligibility details, application guidelines and contest rules available at https://events.withgoogle.com/nextup/

We’re excited to see what you’ll come up with next on YouTube!
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