Back in June, we announced a $100 million fund to center and amplify Black voices and perspectives on YouTube, alongside a commitment to doing better as a platform to protect Black creators, artists and users. Since then, we’ve been doing a lot of work behind-the-scenes to bring these commitments to life because we believe when we center Black and other diverse voices, we reflect back the power of our global community.
As part of this commitment, we are hosting our first virtual Africa Creator Week from Monday 23 - Friday 27 November dedicated to engaging, educating and inspiring African creators on the platform. This region-wide virtual initiative is aimed at demonstrating our growing commitment to creators and artists in the region.
Highlights for the 1-week program include expert-led masterclasses with sessions on content strategy, channel optimisation, monetisation and brand partnerships for creators to learn the tips and tricks to grow their channels and be discovered by an engaged community. Creators will also hear first-hand from top creator, Mark Angel during Creator Talks, a session to spotlight one outstanding creator from the community, sharing their YouTube journey through a casual interview format. We will also host a Creator Panel featuring four creators across verticals to foster peer-driven open conversations, creator collaboration and knowledge sharing.
The Africa Creator Week will conclude with a two-hour virtual celebration event to celebrate African creators and creativity on Friday, November 27 at 5pm GMT. The event will have music performances by Fireboy, Niniola, Reekado Banks, Sauti Sol, Sho Madjozi with dance showcases from Dream Catchers, Ikorodu Bois, Triplet Ghetto Kids. Hosted by YouTube Creator, Akah Bants. The event is opened to everyone and will be live streamed on the Google Africa YouTube channel. Click here for the livestream link and set your reminders!
This week, we’re also celebrating African creators whose channels have reached new milestones. Congratulations to Beauty and style creator, Dodos, makeup and beauty creator Kay Ngonyama and Tech YouTuber Eric Okafor on attaining 100k subscribers and receiving their Silver Creator Awards. These creators and others continue to use YouTube to express themselves and give a voice to Africa’s stories.
Overall, we’ll be building some positive engagement on the vibrancy of the creator ecosystem, and our commitment to black creators in the region.