Fueling Canadian Creativity on YouTube: Celebrating the CNCPT Creator Grant Recipients

In 2022, YouTube and HXOUSE launched CNCPT, a creative incubator aimed at accelerating the growth of the next generation of diverse Canadian talent. Since then, CNCPT has hosted three accelerators, over 30 tailored events for creators, and ongoing community engagement, mentorship and resource sharing, all with the goal of supporting creators’ ambitious ideas and accelerating the growth of their YouTube channels.
Today, we're thrilled to take the next significant step in this journey by announcing the recipients of the CNCPT Creators Grant, presented by YouTube and HXOUSE.
Following an overwhelming response in submissions from Accelerator graduates, we’re proud to introduce the ten talented creators that the grants will support. Each of these creators will receive a grant to help equip them with the resources needed to take their creativity to the next level.
Meet the class below:

Content: Art
The CNCPT Accelerator program was an eye opening experience for me. I learned so many tips and tricks that inspired me to take my videos to the next level. As an artist, I discovered creative ways to monetize my art videos and help build a sustainable business for myself. And it opened the door for other collaborative opportunities. I also made meaningful connections with other YouTubers in the program that I still have to this day.

Dre Chin, of Glory Allan
Content: DIY, Fashion
The CNCPT Accelerator program has been instrumental in my YouTube growth, giving me the tools and insights to build a successful channel. The knowledge and support I gained here continue to shape my approach as a creator, even beyond the program.

Deidre Gourlay, of Our Upcycled Life
Content: DIY, Crafting
The CNCPT Accelerator program was an amazing experience. I really enjoyed connecting with other creators and learning from the experts. It helped me improve my YouTube channel and gave me the confidence to grow. The program definitely inspired me to be more creative and reach a wider audience. It's more than just a program; it's a starting point for the next generation of creators.

Dashawn Stephens, of PRSVRE
Content: Beauty & Fashion, Sports, History
My experience in the CNCPT Accelerator Program was valuable in helping me identify new ways for PRSVRE to enhance and diversify the content we deliver to Canadian sports fans on YouTube. The program significantly elevated our approach to athlete storytelling.

Content: Beauty & Fashion
My time in the CNCPT Accelerator program has been an incredible journey! Not only did I gain valuable insights into refining my content and growing my channel, but I also had the opportunity to connect with so many amazing creators in Toronto. Meeting like-minded creatives who are just as passionate about storytelling and digital media was truly inspiring. The experience left me feeling motivated, supported, and excited for the future of Laura Jane Atelier!

Content: DIY, Crafts, Decor
The CNCPT Accelerator Program has been a game-changer for me! It gave me not just the tools but the confidence to elevate my creative journey. The mentorship, insights, networking and community support have truly shaped the way I see content creation, and I am beyond grateful for this opportunity!

Content: Tech
The CNCPT Accelerator Program transformed my approach to YouTube. The program provided a clear roadmap for audience development and goal setting, which has been instrumental in my success. I left with a strategic plan and the skills to build a thriving community. It was a game-changer for my channel.

Justin Chamoun of Converse with Me & Matty Ballz
Content: Music
My journey with CNCPT has changed my career indefinitely. The program further helped me understand YouTube’s algorithm, how to analyze audience retention charts, the importance of consistent uploads, and the power of SEO on the platform. Applying what I learned has allowed me to connect with an audience larger than I ever imagined.

Content: Love & Relationships
Being part of the CNCPT Accelerator program was a game-changer for us as creators. It not only validated our dreams but also gave us the tools, knowledge, and connections to elevate our craft. Surrounded by like-minded creatives, we gained invaluable insights, mentorship, and a community that truly understands the creative journey. This experience reinforced our passion and gave us the confidence to push our vision further than ever before.

Content: Tech How-to, Reviews
I had an incredible time with the CNCPT accelerator program, an experience that went far beyond just learning how to grow and optimize my channel. For the first time, I was surrounded by dozens of like-minded creators, all sharing the same drive, passion, and ambition. It wasn’t just about strategy or numbers for me; it was about connection, about finding a community that truly understands the highs and lows of this journey.
These creators, and many more, impressed us with their vision, dedication, and commitment to creating compelling content that resonates with audiences here at home, and around the world.
As YouTube marks its 20th birthday this year, it’s the perfect time to celebrate these grantees and what they create this year, as well as the Canadian creators who are just starting up now. We can’t wait to watch the local creator economy continue to flourish, and we’re so proud to be a part of it.