Canada’s 2025 Year in Search
As 2025 draws to a close, looking back at Canada’s trending searches offers a unique window into our collective interest. It was a year defined by a comforting sense of nostalgia, a curiosity for the new, and an enduring love for our national pastimes. From the ballpark to the big screen, here’s a look at what captured our attention.
The moments that made headlines
News and events reflect the timely moments that unite us, from the thrill of a sports season to important public conversations. This year, our national pride was on full display, with the Blue Jays dominating Search trends. Our searches for players like Bo Bichette, George Springer, and Vladimir Guerrero Jr. showed just how closely we followed every moment of the World Series. We also used Search to stay informed about major discussions shaping politics, the economy and world news like the Canadian elections, tariffs and the LA fires.
The trends that defined the year
Pop culture represents the moments that transcended our screens to become shared conversations and experiences. In 2025, this category was defined by a collective desire to decode the new. Searches for Labubu spiked as Canadians searched to understand the viral toy taking over their feeds, while the cryptic Gen Alpha slang term '6-7' had us turning to Search just to keep up with the evolving lexicon. Our engagement was truly global, where entertainment like 'Kpop Demon Hunters' and 'Love Island USA' didn’t just garner views but drove online discourse and Google searches.
Centre Stage
Canadians turned to Search to navigate the changing political landscape, with searches spiking for key figures like Mark Carney, Zohran Mamdani, and Jagmeet Singh. We also mourned the loss of cultural and global icons like Pope Francis.
From the theatre to the living room, we sought out both the nostalgic and the new. Trends were dominated by anticipated films like Happy Gilmore 2, A Minecraft Movie, and How to Train Your Dragon. Meanwhile, TV favourites included Severance, Squid Game, and new series like Landman and The Pitt.
The viral energy of Kpop Demon Hunters took over our playlists too, fueling top searches for breakout hits from Huntr/x and the Saja Boys. But, amidst these new favourites, Kendrick Lamar proved his staying power, with tracks like 'Not Like Us' and 'Luther' remaining definitive anthems of the year.
The questions on our minds
Beyond the headlines, our top searches revealed a nation trying to decode everything from political shifts to the quirks of our pets. We looked for clarity on major moments, asking "why did Trudeau resign?" and "how do tariffs work?". But our curiosity was also charmingly specific. The World Series had us wondering "why do baseball players spit?" and "how many baseballs are used in an MLB game?", while pop culture fans needed to know "why is Elphaba green?". And, perhaps most wholesomely, "why do cats flop down in front of you?" remained one of the year’s top mysteries.
As we look back on 2025, our search history paints a picture of a nation that is engaged, curious, and constantly learning. Whether we’re decoding new slang terms or following the latest election results, we never stop asking questions about the world around us.
